Adventurist Backpack Co.

How This Husband-Wife Duo Started A Backpack Brand That Gives Back

September 15th, 2019
Kelly Belknap
$25K
revenue/mo
2
Founders
0
Employees
Adventurist Backp...
from Denver, Colorado, USA
started September 2017
$25,000
revenue/mo
2
Founders
0
Employees
market size
$143B
avg revenue (monthly)
$400K
starting costs
$18.9K
gross margin
43%
time to build
270 days
average product price
$150
growth channels
Word of mouth
business model
content-library
best tools
Shopify, MailChimp, Instagram
time investment
Full time
pros & cons
24 Pros & Cons
tips
10 Tips
Discover what tools recommends to grow your business!
platform
email
social media
Discover what books Kelly recommends to grow your business!

Hello! Who are you and what business did you start?

My name is Kelly Belknap, and I co-founded Adventurist Backpack Co. along with my wife Matilda Sandstrom.

We design minimalist backpacks for travel, and for every backpack purchased, 25 meals are provided to families in need across the U.S. (We do this through our partner Feeding America, providing meals to over 200 food banks across the country.)

Our flagship product is our Adventurist Classic backpack, which is made as a daypack for travelers, hikers, students, and everyday use. It’s padded front/back for electronics and completely weather-resistant for any adventure - and also fits perfectly underneath the seat of an airplane. We have the Adventurist Classic available in 6 colors, and have 2 new designs on the way which will be available on our website starting at the end of August.

Since our launch 22 months ago, we have been able to provide nearly 100,000 meals to families in need. We currently have our backpacks sold in Urban Outfitters and eBags.com, as well as on our website and over 50 universities and boutique retailers across the country.

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