How We Grew By Focusing On DTC And Launching New Products

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Kelly Belknap

Founder, Adventurist Backpack Co.

$25K

revenue/mo

Founders

Employees

Adventurist Backp...

adventuristbackpacks.com

from Denver, Colorado, USA

started September 2017

$25,000

revenue/mo

Founders

Employees

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The Alchemist Paulo Coelho

Trust Me, I'm Lying: Confessions of a Media Manipulator Ryan Holiday

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Thinking, Fast and Slow Daniel Kahneman

Want more updates on Adventurist Backpack Co.? Check out these stories:

1. How This Husband-Wife Duo Started A Backpack Brand That Gives Back (2019) ➜

2. Adventurist Backpack Update: How We Expanded Into 40+ New Retailers This Year (2022) ➜

This is a follow up story for Adventurist Backpack Co.. If you're interested in reading how they got started, published almost 6 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

My name is Kelly Belknap, and I’m a co-founder of Adventurist Backpack Co. (along with my wife Matilda). We design minimalist backpacks for travel, with a cause. For every backpack sold, we provide 25 meals to families in need across the U.S. (in partnership with the non-profit Feeding America as part of their Enterprise Society.)

how-we-focused-on-e-commerce-and-direct-to-consumer-operations-and-launched-new-product

Matilda and I started Adventurist Backpack Co. back in September 2017. We always knew that if we were going to start a company, it would be with a social cause as a driving force. We believe that brands should strive not only to provide great products and customer service but to make the world a better place with each...

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