How Solid Starts Grew A Baby Food Revolution to 2M Users

November 15th, 2024

Founded By
Jenny Best
Founders
1
Profitable
Yes
Year Started
2020
Customer
B2C

Who is Jenny Best?

Jenny Best, the founder of Solid Starts, transitioned from a career as a professional ballerina with the New York City Ballet to a journey in public service before discovering her passion for food. Originally from New York, she later worked in various food and agriculture non-profits and created Solid Starts to help families introduce real food to babies based on her own experiences as a mother.

What problem does Solid Starts solve?

Solid Starts solves the problem of parents struggling to find reliable information on safely introducing real food to their babies, offering a comprehensive, free resource that simplifies meal planning and reduces stress.

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How did Jenny come up with the idea for Solid Starts?

Jenny's idea for Solid Starts originated during a frustrating night spent searching for reliable information on introducing solid foods to her twins. Overwhelmed by disjointed and paywalled resources on the Internet, she realized a genuine need for a comprehensive and accessible guide to baby foods. Motivated by her own experiences with feeding struggles and inspired by emerging concepts like baby-led weaning, Jenny decided to leverage her passion for food and her background in public service to address this unmet need.

To bring her...

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Disclaimer: The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder. See the sources we used here.