Solid Starts

How Solid Starts Grew A Baby Food Revolution to 2M Users

November 15th, 2024

Founded By
Jenny Best
Founders
1
Profitable
Yes
Year Started
2020
Customer
B2C

Who is Jenny Best?

Jenny Best, the founder of Solid Starts, transitioned from a career as a professional ballerina with the New York City Ballet to a journey in public service before discovering her passion for food. Originally from New York, she later worked in various food and agriculture non-profits and created Solid Starts to help families introduce real food to babies based on her own experiences as a mother.

What problem does Solid Starts solve?

Solid Starts solves the problem of parents struggling to find reliable information on safely introducing real food to their babies, offering a comprehensive, free resource that simplifies meal planning and reduces stress.

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How did Jenny come up with the idea for Solid Starts?

Jenny's idea for Solid Starts originated during a frustrating night spent searching for reliable information on introducing solid foods to her twins. Overwhelmed by disjointed and paywalled resources on the Internet, she realized a genuine need for a comprehensive and accessible guide to baby foods. Motivated by her own experiences with feeding struggles and inspired by emerging concepts like baby-led weaning, Jenny decided to leverage her passion for food and her background in public service to address this unmet need.

To bring her...

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