200+ Creative Real Estate Business Names

Updated: January 19th, 2023

So, you've come up with the perfect real estate business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your real estate business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best real estate business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your real estate business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Real Estate Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of real estate business name ideas for free using our business name generator and instantly check domain availability.

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Ideas

Catchy real estate business name ideas

  • Cal-American Homes check availability
  • Protect real Estate check availability
  • Corsair Real Estate check availability
  • Purchased Sense Real estate check availability
  • Citylights Real Estate check availability
  • Sand and Sea Realty check availability
  • Highrise Realty check availability
  • Herringbone Realty check availability
  • Be Realty check availability
  • Archstone Real Estate check availability
  • Urban Pacific Real Estate check availability
  • Home Sweet Home Properties check availability
  • Professional Homes check availability
  • Broad Street Realty check availability
  • Engel & Volkers Real Estate check availability
  • Peak Properties check availability
  • Avenue Realty check availability
  • Heartland Real Estate check availability
  • Brick Lane Realty check availability
  • American Traditions check availability
  • National Property center check availability
  • Home Sweet Home check availability
  • Creative Property Management check availability
  • Summit Properties check availability
  • Paragon Properties check availability
  • Banyon Tree Realty check availability
  • Beacon Homes LLC check availability
  • Since Real Estate check availability
  • Home & Hearth Realty check availability
  • Buyer’s Market Real Estate check availability
  • Pennsylvania Real Estate check availability
  • Sterling Property Advisors check availability
  • Platinum Realty Group check availability
  • Cornerstone Estates check availability
  • The Home Genies check availability
  • Christian Real Estate check availability
  • Standpoint Real estate check availability
  • The Broker Network check availability
  • Landmark Realty check availability
  • Your Choice Real Estate check availability
  • New Way Real Estate check availability
  • Homestead Properties check availability
  • Full Spectrum Realty check availability
  • Texas Real Estate check availability
  • Capstone Real Estate check availability
  • The Good Home Team check availability
  • Oak & Stone Properties check availability
  • Metro Realty check availability
  • Township Properties check availability
  • Beachfront Realty check availability
  • Red Door Realtors check availability
  • Atlas Realty Group check availability
  • Broadleaf Homes check availability
  • Bungalow Realty check availability
  • Toward Property agents check availability
  • Property Gurus check availability
  • Metroplex Realty check availability
  • Real Homes check availability
  • Prestige Properties check availability
  • Land Monopoly Real estate check availability
  • Lifestyle International Realty check availability
  • Proverbs Realty check availability
  • Bottom Line Realty check availability
  • Star Island Realtors check availability
  • Lake & Company Real Estate check availability
  • Excelsior Real Estate check availability
  • Vantage Point Properties check availability
  • Equinox Properties check availability
  • Multi homes property adviser check availability
  • Northwest Premier Brokers check availability
  • Picket Fence Realty check availability
  • Asset Realty Group check availability
  • Sequoia Real Estate check availability

Creative real estate business name ideas

  • Urban Lending Solutions check availability
  • Property Solutions International check availability
  • Nice Seattle Homes check availability
  • Sweet Home check availability
  • Estate Owl Properties check availability
  • Empire Properties check availability
  • Sky Colored check availability
  • Park 85 Realty check availability
  • Pro Men check availability
  • Pagoda Realty check availability
  • Promised Land Properties check availability
  • Mortgage Genies check availability
  • Ambrose Real Estate check availability
  • Homesphere Realtors check availability
  • Golden Bear Realty check availability
  • American Property check availability
  • First Class Realty check availability
  • New York Real Estate check availability
  • Centerpoint Properties check availability
  • Hollywood Property check availability
  • Oxford Real Estate check availability
  • Heavenly Realty check availability
  • Urban Nest Realty check availability
  • Worldwide Properties check availability
  • Modern Living Realty check availability
  • The Real Estate Corner check availability
  • Turnkey Properties check availability
  • reQuire Release Tracking check availability
  • Honey I’m Home Properties check availability
  • Pro America Real Estate check availability
  • HomeRiver LLC check availability
  • Home City Realtors check availability
  • Luxurious Real estate check availability
  • The Dream Home Real Estate check availability
  • Produce property agency check availability
  • Forever Home Realty check availability
  • Key Property Solutions check availability
  • American Way check availability
  • Think Real Estate check availability
  • La Playa Properties check availability
  • Vanguard Properties check availability
  • Red Carpet Real Estate check availability
  • Economy Commercial Real Estate check availability
  • Genesis Properties check availability
  • Horizon Realty Advisors check availability
  • Sync Real Estate check availability
  • Unique Real Estate check availability
  • Everhome Realtors check availability
  • Continental Real Estate check availability
  • Marketplace Homes check availability
  • Sound Point Real Estate check availability
  • Carpe Diem Realty check availability
  • Real Property Management check availability
  • Monopoly Real Estate check availability
  • American Realty Brokers check availability
  • Lakeshore Real Estate check availability
  • The Holton Wise check availability
  • Mustang Realty Group check availability
  • High Castle Properties check availability
  • Avenue West Realtors check availability
  • Cobblestone Realty Partners check availability
  • Zephyr Real Estate check availability
  • Stars Property check availability
  • Keystone Real Estate check availability
  • Property Group check availability
  • Equitable Property Group check availability
  • Ascent Real Estate Group check availability
  • Sweet Life Real Estate check availability
  • Good Life Realtors check availability
  • Nest Scout Realty check availability
  • Top Stead Realty check availability
  • Black Oak Realty check availability
  • Good Fortune Realty check availability

Learn more about starting a real estate business:

Where to start?

-> How to start a real estate business?
-> Real estate business plan
-> How to finance a real estate business?
-> How much does it cost to start a real estate business?
-> Pros and cons of a real estate business
-> How to get clients for a real estate business?

Need inspiration?

-> Other real estate business success stories
-> Examples of established real estate business
-> Marketing ideas for a real estate business
-> Real estate business slogans
-> Real estate business Instagram bios
-> Real estate business Instagram captions

Other resources

-> Profitability of a real estate business
-> Real estate business tips
-> Email templates for a real estate business
-> Blog post ideas for a real estate business
-> Real estate business quotes

Funny Real Estate Business Names

  • More check availability
  • Longer True Spot check availability
  • AdjectiveReal check availability
  • Veridical Co check availability
  • CorrespondingReal check availability
  • Rational Very Collective check availability
  • ArbitraryReal check availability
  • Alone check availability
  • Half True check availability
  • Pure Realistic Group check availability
  • Veridical Trading Co check availability
  • Madrid check availability
  • Substantial Pro check availability
  • Only Really Spot check availability
  • Virtual Really Group check availability
  • GenuineReal check availability
  • Ultimate Realistic check availability
  • Sound Veridical Spot check availability
  • Actual Co check availability
  • Called check availability
  • The Objectively check availability
  • The Objective check availability
  • The Spanish check availability
  • Rational Right check availability
  • Ultimate Literal Group check availability
  • Longer Very check availability
  • Noumenal Tangible check availability
  • Temporary Really check availability
  • Substantial Co check availability
  • The Madrid Realistic check availability
  • The Half check availability
  • Veridical Collective check availability
  • Corte Tangible check availability
  • Ultimate Very Place check availability
  • The Much check availability
  • Universal Substantial Spot check availability
  • Ultimate check availability
  • The Nominal check availability
  • Lacanian Veridical Place check availability
  • The Marvelous check availability
  • Literal Pro check availability
  • The More Really check availability
  • Only Really Place check availability
  • Imaginary Genuine check availability
  • Very Actual Pro check availability
  • TraumaticReal check availability
  • TemporaryReal check availability
  • The Spanish Tangible check availability
  • Apparent Realistic check availability
  • The Genuine Literal check availability
  • Less Realistic Spot check availability
  • The Double check availability
  • Serious Pro check availability
  • Very Collective check availability
  • Spanish Really Collective check availability
  • Imaginary Really check availability
  • Actual Spot check availability
  • Marvelous Literal Collective check availability
  • Marvelous Literal check availability
  • Genuine Tangible Co check availability
  • Nominal check availability
  • Genuine check availability
  • Unreal Tangible Group check availability
  • Lacanian True Group check availability
  • Realistic Spot check availability
  • Alone Serious Spot check availability
  • Nominal Veridical Trading Co check availability
  • Universal True check availability
  • Noumenal Really Spot check availability
  • Concrete Really check availability
  • Traumatic Literal Co check availability
  • Literal Spot check availability
  • Only Genuine check availability

Cool real estate business name ideas

  • Magnolia Real Estate Group check availability
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  • Beaulieu Real Estate check availability
  • Fairmount Properties check availability
  • Echelon Realty check availability
  • New Door Realty check availability
  • Blue Real Estate check availability
  • Future Realty check availability
  • Upside Avenue Realty check availability
  • Capstone Realty check availability
  • Bay Point Properties check availability
  • Dream Town Realtors check availability
  • The Dwelling Group check availability
  • Coastal Premier Properties check availability
  • Circle Point Homes check availability
  • Invest Now. check availability
  • Nova Real Estate check availability
  • The Real Estate Agency check availability
  • Porchlight Properties check availability
  • Investment Realty check availability
  • Eco Realty Group check availability
  • White Stone Property check availability
  • Heritage Properties check availability
  • The Positive check availability
  • Made Substantial Pro check availability
  • Double Serious check availability
  • Corresponding True Place check availability
  • The Universal Really check availability
  • Virtual Tangible Group check availability
  • The Objectively Realistic check availability
  • Noumenal check availability
  • The Apparent check availability
  • Called Serious check availability
  • Called Actual check availability
  • The Chattels Tangible check availability
  • Spanish Substantial check availability
  • Made Serious Spot check availability
  • Double Really check availability
  • Only Really Trading Co check availability
  • Sound check availability
  • UltimateReal check availability
  • Temporary Tangible check availability
  • The Imaginary check availability
  • The Madrid Genuine check availability
  • Substantial Group check availability
  • Arbitrary check availability
  • The Noumenal check availability
  • Made check availability
  • Most Tangible Place check availability
  • The Corte check availability
  • Quite Realistic Pro check availability
  • The Genuine check availability
  • The Universal Serious check availability
  • Traumatic check availability
  • The Concrete check availability
  • The Optional Tangible check availability
  • IdealReal check availability
  • ApparentReal check availability
  • The Traumatic Really check availability
  • The Very check availability
  • The Madrid check availability
  • Temporary Veridical Collective check availability
  • Imaginary Actual Co check availability
  • OnlyReal check availability
  • The Arbitrary Literal check availability
  • Impossible Tangible Group check availability
  • Objectively Really check availability
  • Rational Real Number check availability
  • Genuine True Place check availability
  • Genuine Pro check availability
  • MuchReal check availability
  • Imaginary Veridical Spot check availability
  • Veridical Spot check availability

Unique real estate business name ideas

  • Apparent Veridical Group check availability
  • Less check availability
  • The Adjective True check availability
  • Objectively Veridical Spot check availability
  • Positive Actual check availability
  • Imaginary Actual Place check availability
  • Noumenal Realistic Spot check availability
  • The Virtual check availability
  • Apparent Very check availability
  • Adjective True Trading Co check availability
  • Corresponding Veridical Spot check availability
  • Universal check availability
  • Rational Righteous check availability
  • Actual Pro check availability
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  • The Pure Literal check availability
  • Arbitrary Veridical Pro check availability
  • Made Tangible check availability
  • Rational Rightful check availability
  • Most Genuine Trading Co check availability
  • BrazilianReal check availability
  • VirtualReal check availability
  • Ultimate Substantial Place check availability
  • Lacanian check availability
  • Positive check availability
  • Quite Realistic check availability
  • The Called True check availability
  • Very Spot check availability
  • The Optional Substantial check availability
  • Positive Veridical Place check availability
  • Madrid Veridical Place check availability
  • Objective Veridical check availability
  • Virtual Realistic check availability
  • MoreReal check availability
  • Spanish Veridical Co check availability
  • The Genuine True check availability
  • Rational Reality check availability
  • PositiveReal check availability
  • The Traumatic check availability
  • Concrete check availability
  • Unreal check availability
  • The More Veridical check availability
  • The Ideal check availability
  • Called Literal Group check availability
  • The Impossible check availability
  • Pure Substantial Spot check availability
  • More Literal Trading Co check availability
  • RationalReal check availability
  • Rational Serious check availability
  • Chattels Serious Collective check availability
  • The Temporary Veridical check availability
  • Objective check availability
  • SoundReal check availability
  • The Quite check availability
  • Actual Group check availability
  • Longer check availability
  • ImpossibleReal check availability
  • Optional True Collective check availability
  • The Objectively Serious check availability
  • The Called check availability
  • Rational Reel check availability
  • True Pro check availability
  • Very Group check availability
  • Impossible check availability
  • More Veridical Pro check availability
  • Double check availability
  • The Temporary Really check availability
  • Most check availability
  • The Arbitrary check availability
  • Most Veridical Group check availability

Cute real estate business name ideas

  • Realistic Collective check availability
  • Marvelous Substantial Place check availability
  • Half Substantial check availability
  • The Alone Very check availability
  • Optional Genuine Co check availability
  • Spanish Veridical Pro check availability
  • The Marvelous Very check availability
  • Chattels Genuine Spot check availability
  • Half Very Collective check availability
  • The Temporary check availability
  • Less Tangible Collective check availability
  • The Less check availability
  • Rational Realities check availability
  • The Brazilian True check availability
  • The Brazilian check availability
  • Really Pro check availability
  • Quite Veridical Co check availability
  • PureReal check availability
  • Literal Place check availability
  • Average Tangible check availability
  • The Quite Very check availability
  • Literal Co check availability
  • More Realistic Trading Co check availability
  • The Corresponding check availability
  • Adjective check availability
  • Nominal Serious Place check availability
  • The Noumenal Actual check availability
  • Realistic Pro check availability
  • Universal Very Group check availability
  • HalfReal check availability
  • Rational check availability
  • Very Trading Co check availability
  • Brazilian check availability
  • Genuine Collective check availability
  • Realistic Place check availability
  • Marvelous check availability
  • Corresponding Actual Pro check availability
  • Realistic Co check availability
  • Corresponding Serious check availability
  • The Chattels check availability
  • The Universal True check availability
  • Called Really Collective check availability
  • The Noumenal True check availability
  • Very Co check availability
  • Rational Substantial Place check availability
  • Least Veridical check availability
  • The Average check availability
  • Made True Co check availability
  • Rational Realistic check availability
  • Half Tangible Pro check availability
  • Arbitrary Genuine Collective check availability
  • Least Serious Pro check availability
  • The Spanish True check availability
  • Tangible Co check availability
  • The Optional True check availability
  • Imaginary check availability
  • Apparent check availability
  • The Most check availability
  • Unreal Actual Pro check availability
  • The Virtual Genuine check availability
  • Ideal Very Collective check availability
  • The Alone True check availability
  • Tangible Pro check availability
  • ImaginaryReal check availability
  • Most Serious Co check availability
  • Alone Realistic check availability
  • Only Substantial Spot check availability
  • Much Literal Group check availability
  • Much Actual Place check availability
  • Corresponding True Co check availability
  • The Half Tangible check availability
  • Tangible Place check availability
  • Ultimate Veridical check availability

Clever real estate business name ideas

  • The Traumatic Actual check availability
  • LeastReal check availability
  • Average check availability
  • UnrealReal check availability
  • The Optional check availability
  • MadridReal check availability
  • Least Actual check availability
  • The More check availability
  • The Sound check availability
  • The Only check availability
  • Much Serious check availability
  • Serious Trading Co check availability
  • Only Veridical Co check availability
  • Noumenal Very Place check availability
  • Really Collective check availability
  • VeryReal check availability
  • The Adjective check availability
  • LongerReal check availability
  • Quite Substantial Spot check availability
  • Noumenal Veridical Place check availability
  • The Chattels Actual check availability
  • Rational Really check availability
  • Objectively check availability
  • Impossible Genuine Collective check availability
  • Sound Substantial Collective check availability
  • MadeReal check availability
  • The Unreal check availability
  • UniversalReal check availability
  • Ultimate Actual Place check availability
  • Corresponding Genuine Group check availability
  • Temporary Very check availability
  • The Temporary Realistic check availability
  • Only Really check availability
  • Traumatic Literal check availability
  • Temporary Substantial check availability
  • Tangible Trading Co check availability
  • Average Genuine Spot check availability
  • The Arbitrary Realistic check availability
  • The Universal check availability
  • Tangible Collective check availability
  • Virtual Serious Group check availability
  • Quite Serious Place check availability
  • NoumenalReal check availability
  • Optional Really Collective check availability
  • Actual Place check availability
  • Very Place check availability
  • Really Group check availability
  • Rational Realistically check availability
  • More Genuine check availability
  • The Made check availability
  • Apparent Veridical Co check availability
  • Very Really Pro check availability
  • Adjective True Spot check availability
  • Genuine Very check availability
  • Genuine Trading Co check availability
  • Veridical Pro check availability
  • Very Substantial Pro check availability
  • Impossible Serious Place check availability
  • Really Spot check availability
  • The Optional Veridical check availability
  • Madrid Really Group check availability
  • True Trading Co check availability
  • AloneReal check availability
  • Corresponding Actual check availability
  • The Marvelous Actual check availability
  • Only Tangible Group check availability
  • Genuine Realistic Group check availability
  • Virtual check availability
  • AverageReal check availability
  • Brazilian Very Co check availability
  • Really Co check availability
  • Traumatic Genuine Trading Co check availability
  • The Least check availability

Best real estate business name ideas

  • The Quite True check availability
  • Called Literal check availability
  • Realistic Group check availability
  • The Called Very check availability
  • The Lacanian check availability
  • The More Realistic check availability
  • ObjectivelyReal check availability
  • Half check availability
  • NominalReal check availability
  • Ideal check availability
  • Positive Realistic Group check availability
  • Literal Collective check availability
  • Corte Literal Pro check availability
  • The Objective Actual check availability
  • The Madrid Really check availability
  • Positive Genuine Place check availability
  • Temporary check availability
  • Less Genuine Place check availability
  • Very Very check availability
  • The Called Actual check availability
  • Genuine Group check availability
  • Made Veridical Group check availability
  • Serious Place check availability
  • Chattels check availability
  • Chattels Very check availability
  • The Pure check availability
  • The Alone Genuine check availability
  • Sound Literal check availability
  • More Very Group check availability
  • CorteReal check availability
  • Very check availability
  • The Rational check availability
  • Serious Collective check availability
  • MarvelousReal check availability
  • Pure check availability
  • Half Actual Co check availability
  • ChattelsReal check availability
  • Corte True Group check availability
  • Rational Rattling check availability
  • Serious Co check availability
  • DoubleReal check availability
  • Least Tangible check availability
  • Actual Collective check availability
  • Least check availability
  • Optional Actual check availability
  • Very Very Co check availability
  • The Concrete Veridical check availability
  • Average Substantial check availability
  • Adjective Literal check availability
  • LessReal check availability
  • Double True Trading Co check availability
  • Objective True Trading Co check availability
  • Substantial Spot check availability
  • Genuine Place check availability
  • Made Actual Collective check availability
  • The More True check availability
  • Most Serious Collective check availability
  • Concrete Genuine Group check availability
  • Chattels Serious Group check availability
  • Tangible Spot check availability
  • Objective Veridical Trading Co check availability
  • Rational Realistic check availability
  • Longer Literal Group check availability
  • Lacanian Really Group check availability
  • Really Place check availability
  • SpanishReal check availability
  • The Madrid Serious check availability
  • CalledReal check availability
  • Objective Serious Group check availability
  • The Positive Literal check availability
  • Substantial Collective check availability
  • The Corresponding Literal check availability
  • Very Serious check availability

Modern Real Estate Business Name Ideas

  • Horizon Blue Homes
  • The Urban Oasis
  • The Castilian Retreats
  • Starlight Retreats
  • Luxe home solutions
  • The Front Realty
  • Prime Residential Properties
  • The Real Estate Haven
  • Next Gen Living
  • Elite Property Solutions
  • The Living Legends
  • The Property Vanguard
  • The Realty Revolution
  • The Homefront Co.
  • The Property Pioneers
  • The Real Estate Innovators
  • The Living Innovators
  • The Property Evolution
  • The Realty Evolution
  • The Homefront Evolution
  • Premier Place Properties
  • The Living Frontier
  • The Realty Frontier
  • The Property Fronter
  • The Real Estate Frontier
  • The Living Renaissance
  • The Realty Renaissance
  • The Property Renaissance
  • The Real Estate Renaissance
  • The Living Evolution
  • The Realty Evolution
  • The Property Evolution
  • The Real Estate Evolution
  • The Living Evolution Group
  • The Realty Evolution Group
  • The Property Evolution Group
  • The Real Estate Evolution Group
  • The Living Evolution Co.
  • The Realty Evolution Co.
  • The Property Evolution Co.
  • The Real Estate Evolution Co.
  • Living Evolution LLC
  • The Realty Evolution LLC
  • Property Evolution LLC
  • Real Estate Evolution LLC
  • Living Evolution Corp
  • Realty Evolution Corp
  • The Property Evolution Corp.

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Real Estate Business:

Simple is always better

This means a few different things. Your real estate business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your real estate business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.