20 Professional Real Estate Email Templates [2024]

Updated: January 19th, 2023

Real Estate is a very hot industry, and email marketing is a critical component in any Sales or Marketing Plan. As an agent, you want to stay on your client's radar through periodic updates regarding the current market conditions, open houses, and new listings.

Real estate email templates are one of the best ways to promote your real estate business and reach out to potential clients.

As a Real Estate investor, you want to optimize your marketing efforts. That’s why it’s important to develop your email strategy and add real estate templates to your arsenal. They are more effective than handwritten notes and help you reach more potential clients on a larger scale.

Here are 20 free Real Estate templates to use in 2022 that will save you time and help you with your email marketing efforts.

Email to Potential Sellers

title=Buyers are interested in your home Hello [Customer Name],

The market is heating up and buyers are interested in your neighborhood. This is great news for you because inventory is low and demand is high.

If you'd be interested in discussing the possibility of listing your home, I have some competitive analysis I'd love to share with you. I think you'll be surprised at just how much we could list your home for.

If you'd like to learn more, you can set up a quick 15-minute call with me here: [Insert calendar link]


[Your name]


Follow-Up Email

title=Nice to meet you at [visit address] Hello [Prospect],

Great to meet you at [address] last weekend. I hope you got a good feel for the house and the [benefit of the property -- i.e., great pool, huge master bedroom, beautiful view]. Let me know if I can answer any questions.

If you’re interested in the neighborhood, I have another property available nearby. It has many of the wonderful qualities that [address] has, with a few surprises! I’d be happy to set up a private showing for you this week.

Thanks again for stopping by!


[Your name]


Learn more about starting a real estate business:

Where to start?

-> How to start a real estate business?
-> Real estate business plan
-> How to finance a real estate business?
-> How much does it cost to start a real estate business?
-> Pros and cons of a real estate business
-> How to get clients for a real estate business?

Need inspiration?

-> Other real estate business success stories
-> Examples of established real estate business
-> Marketing ideas for a real estate business
-> Real estate business slogans
-> Real estate business names
-> Real estate business Instagram bios
-> Real estate business Instagram captions

Other resources

-> Profitability of a real estate business
-> Real estate business tips
-> Blog post ideas for a real estate business
-> Real estate business quotes

The Social Media Invitation

title=Invitation Hi [Subscriber Name]

I want to take a minute to invite you to join me on [link to Facebook] and [link to Instagram]! I’ve been posting a lot of new featured listings on both sites and have been getting lots of interesting comments from followers. There are a few gems that I think you’ll be interested in seeing.

I’m also running a contest for free passes to the upcoming home show. When you follow me and tag a friend, you’re automatically entered for a chance to win the passes.

As always, if you have any questions, please give me a call.

Thanks and have a great day!

Sincerely [Agent name]


The Referral Request Email

title=Referral Request Hi [Name]

How are you and how are you enjoying your new home?

It’s been a little while since we last worked together, but I wanted to take a minute to ask you about your experience and whether anyone in your network is looking to buy or sell a home.

If you know of anyone, I’d be happy to set up some time to speak with them and send you a little gift to say thanks.

Give me a call anytime if you have any questions or want to talk about this more.

Thanks and have a great day!

Sincerely [Agent]


Under Contract Email

title=[Address] went fast, but I’ve got more! Hello [Customer Name],

Thanks for your interest in the property at [address]. It was a pleasure meeting you. As you’ve probably heard, this house is currently under contract.

I know that can be disappointing, but I have good news! Several other homes in the area are coming soon, and I’d be happy to arrange a private or early showing just for you.

[Neighborhood] is a competitive area right now, but with my expertise, I’m sure we can find the perfect home for you.


[Your name]


Update About Website New Feature

title=New Search Feature Hi [Customer Name]

It was great meeting you a few weeks ago at the open house I hosted. You mentioned you were looking for a property in the [Area name] neighborhood and have a budget of [Budget amount].

Just a quick reminder that my website has a new search feature that makes it easy to filter by your needs. Simply head over to [Website link] to get started. You’ll save tons of time and avoid scrolling through endless lists to find what you’re looking for.

If you have any questions, please give me a call or send me an email.

Thanks and have a great day!

Sincerely [Name of Agent]


The Upset Client

title=Sorry for the lost deal Hey [Name],

I’m really sorry that we lost [House Address] to a different buyer. [Acknowledge their pain]

As you’re probably aware, this is a very strong seller's market. And this creates increased competition for every home. [State the logical reason why they’re upset]

I’m going to pull a list of potential un-listed buyers from Zillow and run a query on all of our “For Sale By Owners” in the area. I’ll get back to you with a list of potential homes shortly. [Go above and beyond helping them]

In the meantime, can you and your spouse review what happened with the [House Address] negotiations and come up with an attack plan should we need to counter with a higher offer in the future? [Fix problem for future & Give them an action plan]

Speed is of the essence in these situations. And if we can decide on an attack plan ahead of time, it can remove a lot of undue stress.

I’m in your corner.




The Mistake On Your End

title=Apologize Hey [Customer Name],

I’m sorry. [Apologize]

We always shoot for the highest level of transparency and accuracy with our paperwork.

But we’ve failed this time.

I’ve gone ahead and pushed that missed paperwork through. [Address that you’ve actually fixed the problem. DON’T send this till you fix the problem]

I’m also investigating the root cause of this issue so it won’t happen again. [Show that you care.]

The paperwork should be approved shortly and we’re almost done with the transaction. Next time we meet, I’ve got a Starbucks gift card with your name on it. I take my business very seriously. And your keen eye helped me find a weak point where we weren’t living up to expectations. [Pivot to solution and Thank]

I look forward to seeing you soon.




The Unrealistic Seller Expectations

title=Ready to help you Hey [Name],

I really understand. It’s tough to keep a house in showroom shape 24/7. And the work you’ve been doing is fantastic. [Sympathize]

Unfortunately, the market isn’t always kind. [Transition]

There are a lot of things that impact the sale of a house.

But there are also a lot of things you and I can do to help it along.

I’m going to do the following to see if we can’t garner more traction on your home:

  • Setup Facebook Ads Promoting Your Listing
  • Feature You On The Homepage Of My Website
  • Go office to office in my this afternoon and make sure all agents know the merits of your property

If you’ll just hang on a little longer, I’m sure the offer we get will make this all worth it.




Neighborhood Expertise Email

title=I know, [neighborhood] is my dream local too Hello [Prospect],

Thanks so much for stopping by [address] last Sunday. It was great to meet you!

If you’re interested in seeing more homes in this neighborhood, there are a few I’d like to show you. It’s a competitive area, but my expertise buying and selling in [neighborhood] is unparalleled.

But before we jump into anything serious, I’d love to learn more about what you’re looking for in a new home. I also want to share my approach to the homebuying process, to make sure I’m the right fit for you. If you’d like to set up a time to meet, click this link to book time on my calendar: [Link to Meeting tool]


[Your name]


New Listing Email

title=Ready to swipe right on some houses? Hello [Prospect name],

Here are a few listings I think you’ll like. They meet your criteria of being in [neighborhood #1] and [neighborhood #2]. And they have [requirement #1], [requirement #2], and [requirement #3].

  • [House #1]
  • [House #2]
  • [House #3]
  • [House #4]
  • [House #5]

Let me know if you’d like a private showing for any of these homes. And if none of these hit the mark, I want to know that too. Looking forward to hearing what you think about these houses (especially #4!).


[Your name]


Client Retention Email

title=Home sweet honey-do list Hello [Prospect name],

I hope you’re settled into your home and loving it!

Now that the hard part is over, I thought you’d be interested to learn how to increase your home’s value over the next few years. Here are a few ideas:

  • [Article about home improvement project #1]
  • [Article about home improvement project #2]
  • [Article about home improvement project #3]

If you have any questions about how to get started, or if you need recommendations on good carpenters, handymen, etc., I’d be happy to share my favorites.

Happy home improvement!

[Your name]


Testimonial Email

title=What home means Hello [Prospect name],

Choosing a Realtor can be tough -- and finding the right fit is one of the most important decisions you can make. Realtors (including myself) throw around a lot of stats about buying and selling homes, but it comes down to people looking for a place to be healthy, happy, and build a life.

To help illustrate how very human and personal this process is, I wanted to share a story from a recent client, [client name].

[Insert client testimonial]

If you’re interested in learning how I can help you find a perfect fit like I did for [client name], click this link to set up a meeting: [Insert link to Meetings tool]


[Your name]


Email Newsletter

title=Time to Buy Hello [Prospect name],

Have you been on the fence about buying a home? It's my job to stay on top of the [insert state, city, or neighborhood name] housing market, and now's the time to buy a home and start building your future. Here's why:

  • Reason 1
  • Reason 2
  • Reason 3

Have I convinced you yet? I understand this is one of the biggest decisions you'll ever make, so if you'd like to set up a time to talk more over the phone, grab time on my calendar here: [Insert calendar link here]


[Your name]


The Cold RE Investor Intro

title=Investor Introduction Hey [Name],

Forgive the cold email, but I noticed the updates you’ve made to [deal]. And I really wanted to compliment you on them. Looking great!

I was looking through my papers this morning and ran the math on 5 similar properties.

A few of them look like they have better numbers than the [deal].

Can I present them to you this Thursday afternoon at the Starbucks on Main?




Seller Lead Email

title=Selling like hotcakes Hey [[ Prospect ]],

Every house in your neighborhood has sold for more than you’d expect this last year. Buyers are finally submitting offers like hotcakes.

Does 5 p.m. tomorrow at the Starbucks by your housework to show you this report I’ve drawn up? I think you’re going to LOVE the numbers.


[[ Name ]]


Trim Down The List

title=Choose your best Hey [Customer Name],

AWESOME list of properties you’d like to go see this Saturday! I can’t wait to take you and [Name]. [Compliment]

I see you picked out 30 houses you’d like to see.

Here’s the thing…

When you start looking at houses in person, it gets hard to remember what you do/don’t like about each out.

I think the next step for you two is to trim out the houses that have deal-breakers. For example, you mentioned you need 2 bathrooms. 5 of these houses have fewer than 2 bathrooms. We really should skip looking at them.

In fact, my happiest clients are the ones that trim their list down to about 4 in-person visits. This magic number helps them focus on the true difference between those 4 properties. And find the one they love the best.

Sound good?




Low-Interest Rate Email

title=This is not a drill. Hello [Prospect name],

Hope you’re enjoying the [local weather, holiday season, annual event, etc.]!

I thought you’d be interested to know interest rates in your area have dropped to [percent]. If you’d like to learn what price your home could be listed for -- and what your options are for buying -- click this link to book time on my calendar: [Link to Meeting tool]

Now get back to enjoying the [local weather, holiday season, annual event, etc.]


[Your name]


Thank You Email

title=Thank you! Hello [Client],

I hope you’re settling into your new house and that it’s starting to feel like home for you and [family member/pet names].

I wanted to say thanks for choosing me as your Realtor. It was a pleasure working with you, and I’m honored you allowed me to help you during this important process.

If I can answer any questions over the next few weeks and months, please don’t hesitate to reach out. I know you’ll get a lot of junk mail -- including misleading letters about your loan -- and I’m always happy to help sort real from fake!

Happy nesting,

[Your name]


Expired Listing Email

title=Let’s sell your house (now!) Hello [Prospect],

I noticed your listing for [address] recently expired. You’re probably feeling overwhelmed, frustrated, and impatient -- but I believe I can help.

Many times, when homes don’t sell, real estate agents blame the price. That’s not quite fair. These homes often suffer from poor marketing. That’s why I consider myself both a marketer and a Realtor.

I’ve sold [number] houses in [neighborhood] in an average of [number] days for [percent] over asking price -- and I do it with smart marketing and [number] years serving the [city] area.

I already have several ideas on how to better position your property, and I’d love to hear what you think. If you’d be interested in learning how we can get your house back on the market and competitive, grab some time on my calendar here: [Insert link to Meeting tool]


[Your name]


25 Real Estate Email Subject Lines You Can Use

Here's a list of 25 popular email subject lines you can use for your Real Estate

  • Wanna sell your house?
  • Your next home could be a castle.
  • List it with me for free
  • Massive search improvements.
  • Ready to try the new hot real estate app
  • Buying or Selling Real Estate? Find out how we can help with
  • Do you want more buyers to see your home?
  • Introducing a beautiful new home community
  • I found your dream home.
  • Cut Your Cost of Living in Half
  • Order your copy of The Property Investor's Guide
  • Buying a new house? What you need to know before applying for
  • How to make an offer using our online form
  • We will help you get a better home loan.
  • You don't have to be insane about it...
  • Getting Your Property Ready for Open House
  • Do you need to sell a property quickly?
  • Simplify your next real estate purchase or sale.
  • The Best Deal in Real Estate
  • Are You Ready For A New Place To Roost?
  • Your clients could be missing out on a lot
  • Your Key to Finding the Right Real Estate Agent
  • The Airbnb of Commercial Real Estate
  • Stay in The Loop, Stay in the know
  • Have you ever wanted to pay off your mortgage 40% faster?


Below we detail the most common questions as it relates to Real Estate for email.

How can I improve my real estate marketing?

  • Add social sharing to property pages
  • Make yourself easy to contact.
  • Keep an eye out on the competition

How do I start a career in real estate?

  • Review your state's guidelines
  • Complete a real estate pre-licensing course
  • Pass the state real estate exam
  • Apply for a license
  • Become a broker

What are the different types of jobs in real estate?

  • Head of Marketing
  • Property Manager
  • Mortgage Broker
  • Real Estate Investor
  • Foreclosure Specialist
  • Commercial Real Estate Agent
  • Leasing Consultant


There is no better way than real estate email templates to get your message across. They are functional and easy to use. There are a lot of people who ignore email marketing when it comes to their business but this is a wrong decision. If you are not aware of the importance marketing has in your business, then you will have to learn fast. Email marketing is one of the best ways to reach a wide client base and start building customer loyalty as well as improve your brand image as a whole.

meet the author
Ankita Ghosh

I'm Ankita Ghosh and I am working with Starter Story as a content creator for more than a year. I write content around various business-related topics with the goal of helping small businesses launch and grow.