TAB Performance

How We Added $200K Worth Of Manufacturing Equipment And Added New Employees

Justin Pflanz
Founder, TAB Performance
$600K
revenue/mo
2
Founders
9
Employees
TAB Performance
from Lincoln, Nebraska, USA
started January 2004
$600,000
revenue/mo
2
Founders
9
Employees
market size
$109B
starting costs
$18.9K
gross margin
34%
time to build
270 days
average product price
$100
growth channels
Organic social media
business model
content-library
best tools
Shutterstock, Gimp, Google AdSense
time investment
Full time
pros & cons
24 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
Discover what books Justin recommends to grow your business!
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Hello again! Remind us who you are and what business you started.

Our names are Justin and Casey and we are two brothers who have spent the last 10 years building and growing an aftermarket motorcycle exhaust and accessory business. Our main product is exhaust, but have been able to expand our business by adding several complimentary branded products as well as kitting package deals that might include non competing complementary products made by other companies. If someone needs another product to enhance or use the product you make, you might as well offer it to your customer to create a more complete and pleasant shopping experience for your customer base.

We have grown a little over double every year for the past 4 years and are using that income to reinvest into new products and new capabilities for our company. Just this year we were able to purchase new equipment to allow us the ability to manufacture many complex parts ourselves which cuts down on cost and enhances our ability to be agile and adapt to new products quickly.

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