Everest Horology Products

On Starting A Swiss-Made Watch Bands Company

Michael DiMartini
2
Founders
8
Employees
Everest Horology ...
from Saint Louis, Missouri, USA
started February 2012
2
Founders
8
Employees
market size
$320B
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
content-library
best tools
Quickbooks, Google Workspace, Klaviyo
time investment
Full time
pros & cons
35 Pros & Cons
tips
1 Tips
Discover what tools recommends to grow your business!
Discover what books Michael recommends to grow your business!
Want more updates on Everest Horology Products? Check out these stories:

Everest Horology Products, or Everest Bands, produces curved end watch bands for Rolex, Tudor or Panerai owners that connect the watch band directly to the case - closing the gap between watch band and watch case. At Everest, we want to help Rolex, Tudor, and Panerai owners customize the look of their Rolex, Tudor or Panerai with different strap options while preserving the bracelet. Our Swiss-Made aftermarket leather and rubber watch bands and line of watch accessories are customs created for our customers to take their Rolex, Tudor or Panerai anywhere.

With innovative designs and materials, we follow three cornerstones when developing the products. The watch bands complement the watch but more importantly, remove the unsightly gap between watch case and watch band. This unsightly gap between the watch band and the watch has been a problem for 50+ years for Rolex owners. Second, we choose only the best materials and manufacturers for the products. And of course, comfort is key.

When purchasing a Rolex, the only bracelet you receive is the one that the watch comes on. There is no option to change out your bracelet. If you want a different bracelet, you have to buy the entire watch it's sitting on. Rolex doesn’t sell replacement bracelets or watch bands....

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