Metadata

How Metadata Bounced Back With $15M ARR Using Bold Playbooks

February 22nd, 2025

Founded By

Gil Allouche

Monthly Revenue

$1.25M

Founders

Profitable

Yes

Year Started

2015

Customer

B2B

Founded By
Gil Allouche: Monthly Revenue
$1.25M

Founders
1: Profitable
Yes

Year Started
2015: Customer
B2B

Who is Gil Allouche?

Gil Allouche, the founder and CEO of Metadata, hails from Israel where he developed an early interest in computers and software engineering. He moved to the U.S. to pursue an MBA at Babson College, blending his technical skills with business acumen and eventually transitioning into marketing, which led him to start Metadata in 2015.

What problem does Metadata solve?

Metadata simplifies B2B marketing by automating repetitive technical tasks, freeing marketers to focus on strategy while ensuring effective targeting and optimization. This is crucial for companies overwhelmed by managing multiple platforms and ensuring their marketing spend targets the right audience efficiently.

How did Gil come up with the idea for Metadata?

Gil Allouche identified a gap between the available data and tools for B2B marketers and the potential that existed with advanced data-driven strategies. His time working as a marketer revealed how overwhelming and inefficient existing marketing systems could be due to repetitive, manual tasks that begged for automation. This realization, combined with his technical background as a software engineer, spurred the idea for Metadata—a B2B marketing operating system to simplify demand generation.

Before...

Sorry, you need to login and/or become a member to view the rest of this content.