How Jen Yip Grew Lunch Money to $34K MRR with a Unique Pricing Model

October 23rd, 2024

Founded By
Jen Yip
Monthly Revenue
$34K
Days To Build
270
Founders
1
Employees
5 (est.)
Monthly Traffic
63.3K
Profitable
Yes
Days To Build
270
Year Started
2019
Customer
B2C
Revenue Per Visitor
$0.54

Who is Jen Yip?

Jen Yip, the founder of Lunch Money, graduated from the University of Waterloo with a degree in computer engineering and previously worked for Twitter and co-founded a pet-health startup in Silicon Valley before creating Lunch Money as a side project. She is currently based in Toronto, Canada, and has built the company primarily as a solo entrepreneur, emphasizing her passion for coding and building meaningful community connections around her product.

What problem does Lunch Money...
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Disclaimer: The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder. See the sources we used here.