How This Entrepreneur Built A Luxury Shoe Brand from Scratch
Who is Cassidy Caulk?
Cassidy Caulk, the founder of Kindred Label, is a self-taught cobbler from Charleston, South Carolina, who developed an innovative patented shoe design out of personal necessity, leveraging her business education from the College of Charleston and entrepreneurial spirit.
What problem does Kindred Label solve?
Kindred Label solves the struggle of finding stylish and convenient footwear for women by offering foldable sandals that easily fit in a bag when heels become unbearable.
How did Cassidy come up with the idea for Kindred Label?
Cassidy Caulk, the founder of Kindred Label, began her entrepreneurial journey by tackling a personal need she encountered during her college years. She frequently found herself frustrated after long days in heels, wishing for a more convenient footwear option that didn't compromise on style. This personal challenge sparked the idea of creating a foldable sandal that combined luxury with practicality.
Cassidy's initial step was hands-on experimentation, which involved crafting a prototype using everyday materials like a bread knife and craft supplies from a local store. This step taught her the intricacies of shoemaking and led her to further research through online resources. Realizing the potential of her idea, she meticulously developed the prototype over several years, overcoming the steep learning curve involved in mastering shoemaking techniques.
Throughout the process, Cassidy faced...
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