Start A Wedding Planner Business
About
Starting a wedding planner business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell wedding planner, or selling wedding planner online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a wedding planner business ➜
Key stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $35 | $3,250 |
| Employee & Freelancer Expenses | $0 | $5,500 |
| Equipment & Supply Expenses | $550 | $6,000 |
| Website Costs | $232 | $6,500 |
| Business Formation Fees | $600 | $4,700 |
| Software Expenses | $150 | $3,019 |
| Advertising & Marketing Costs | $75 | $5,286 |
| Other Expenses | $0 | $800 |
| Total Startup Costs | $1,642 | $35,055 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
Weddings, Indian Wedding Planning Online - WedMeGood | wedmegood.com | #14,203 |
|
Aisle Planner | aisleplanner.com | #65,856 |
|
Easy Weddings | easyweddings.com.au | #125,060 |
|
WeddingPro | weddingpro.com | #197,995 |
|
Perfect Wedding Guide | perfectweddingguide.com | #220,366 |
|
Bridebook | bridebook.co.uk | #452,899 |
|
The Yes Girls | theyesgirls.com | #500,307 |
|
Wedding Planning, Wedding Design | chanceycharmweddings.com | #563,393 |
|
WeddingMBA | weddingmba.com | #625,827 |
|
Burgh Brides | burghbrides.com | #636,013 |
|
David Tutera | davidtutera.com | #661,416 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Ability to start your business from home | It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
| Meaningful business connections | You never know who you will meet as a wedding planner business. This could be the start of an incredible business opportunity! |
| High customer retention rates | Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
| Pick & choose the clients you work with | Wedding Planner Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients! |
| Unlimited income potential | With starting a wedding planner business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make. |
| Cons | Description |
|---|---|
| Finding The Right Supplier | Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section. |
| Motivation of employees | If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
| Longer Sales Process | A wedding planner business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
| Low margins | The gross margins for your wedding planner business are typically around 30%, which can make it more challenging to incur new expenses and maintain profitability. |
| High employee turnover | In the wedding planner business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment. |
| Taxes | As a wedding planner business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it. |
Marketing Ideas
-
1
Word of mouth
The most tried and true way to grow a wedding planner business is through word of mouth - some entrepreneurs would say it's more important than all social media.
-
2
Advertising on social media
Social media advertising is one of the leading ways to get the word out when it comes to wedding planner business.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
-
3
Pay Per Click Advertising
Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.
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