How Starting The New York Food Truck Association Resulted In A $200K/Month Business

January 12th, 2021

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Jen and Ben Goldberg

Founder, New York Food Truck Association

$200K

revenue/mo

Founders

Employees

New York Food Tru...

nyfta.org

from New York, NY, USA

started November 2016

$200,000

revenue/mo

Founders

Employees

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Hello! Who are you and what business did you start?

My name is Ben Goldberg and, along with my wife, Jennifer Goldberg, we founded and run the New York Food Truck Association (NYFTA) and Food Truck Promotions. We focus on mobile culinary solutions for private and large events (everything from weddings to Comic Con), as well as experiential marketing for top brands such as Ralph Lauren, Chanel, Califia Farms, Match Group, Google, Viacom, and Twitter.

Our association is composed of 50+ NYC local food truck vendors, which are mostly small, family-owned businesses. Through our events and promotions, we can provide our members with an additional (high margin) revenue stream. In markets outside of NYC, we operate under our sister company, Food Truck Promotions, where we tap into local food trucks in cities all around the country.

Within our first year of business (2016-2017), we did >$1M in revenue with consistent and every year we have had 50%+ YoY growth.

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