4 Trending Web Analytics Tool Businesses [2024]

Pat Walls

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Updated: January 7th, 2024

Develop A Web Analytics Tool

A web analytics tool is a powerful solution that assists website owners in comprehending how visitors interact with their online platform.

The tool collects and analyzes data on user behavior, such as page views, clicks, and time spent on the site, which is crucial for businesses to make informed decisions about their online presence and marketing strategies.

A web analytics tool enables you to track the performance of your website, identify popular content, and measure the effectiveness of marketing campaigns.

If you are interested in starting a web analytics business, you can provide these valuable insights to other businesses and help them optimize their websites to achieve better results in the online world.

Looking for some examples of a web analytics tool?

Interested in case studies of a successful web analytics tool? Check out our full list of success stories.

1. Plausible Analytics

Plausible is a lightweight and open-source web analytics tool. Your website data is 100% yours and the privacy of your visitors is respected.

How much they make: $1.2M/year
Current team size: 0
Website traffic: 150K/month

How Our Privacy Friendly Web Analytics Tool Reached $4K/Month Without Paid Ads

Plausible Analytics, a privacy-friendly web analytics tool, reached $4,557 MRR and 743 paying subscribers by focusing on content marketing and engaging relevant communities, rather than paid advertising, while positioning itself as a lightweight, cookie-free and affordable alternative to Google Analytics.

About

Marko started Plausible Analytics over 5 years ago

Revenue

Marko grew the business to $100K/month

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Read by 9,615 founders

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Developing A Web Analytics Tool: Everything You Need To Know

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3. Beam Analytics

Beam is the most affordable Google Analytics alternative on the market. And it comes with cohort retention and funnel analysis.

How much they make: $240/year
Where they're located: Remote
How much did it cost to start: $3.5K
Current team size: 0

We Launched Our Project With A Simple Tweet Thread And Grew It To 100 Users

Beam Analytics offers GDPR-compliant web analytics including funnel analysis, cohort retention, and custom event tracking, with a generous free tier and pricing starting at just $11/month, attracting over 100 users within two weeks of launching.

About

TheBuilderJR started Beam Analytics about 1 year ago

Revenue

TheBuilderJR grew the business to $20/month

Costs

It cost TheBuilderJR $3500 to start the business

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Read by 2,572 founders