2 Web Analytics Tool Success Stories [2026]
A web analytics tool is a powerful solution that assists website owners in comprehending how visitors interact with their online platform.
The tool collects and analyzes data on user behavior, such as page views, clicks, and time spent on the site, which is crucial for businesses to make informed decisions about their online presence and marketing strategies.
A web analytics tool enables you to track the performance of your website, identify popular content, and measure the effectiveness of marketing campaigns.
If you are interested in starting a web analytics business, you can provide these valuable insights to other businesses and help them optimize their websites to achieve better results in the online world.
In this list, you'll find real-world web analytics tool success stories and very profitable examples of starting a web analytics tool that makes money.
1. Plausible Analytics ($1.2M/year)
Both founders had similar experiences with Google and its products. They went from big fans, using several of their tools for many hours every day, loving them and recommending them to my family and friends, to becoming more aware of Google’s size, its business model, and how their dominance negatively impacts the web.
How much money it makes: $1.2M/year
How many people on the team: 0
Plausible Analytics, a privacy-friendly web analytics tool, reached $4,557 MRR and 743 paying subscribers by focusing on content marketing and engaging relevant communities, rather than paid advertising, while positioning itself as a lightweight, cookie-free and affordable alternative to Google Analytics.
2. Beam Analytics ($240/year)
JR and Leng came up with the idea for Beam Analytics when they saw that Google Analytics was deemed not GDPR compliant. They wanted to create an affordable alternative that prioritized GDPR compliance and user privacy while offering valuable web analytics. After doing extensive research and drafting a product requirement, they launched Beam in January 2023 and have been steadily attracting and retaining customers through social media, blog posts, and partnerships.
How much money it makes: $240/year
How much did it cost to start: $3.5K
How many people on the team: 0
Beam Analytics offers GDPR-compliant web analytics including funnel analysis, cohort retention, and custom event tracking, with a generous free tier and pricing starting at just $11/month, attracting over 100 users within two weeks of launching.
