7 Vitamin Shop Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Vitamin Shop

The global dietary supplements market is expected to expand at a compound annual growth rate of 8.9% in the next few years. Increasing consumer awareness of personal health and wellbeing remains the key driving factor for dietary supplements. Besides, the working population is struggling to fulfill the daily nutrient requirements.

Therefore, starting a vitamins and supplements business can be lucrative if you do it right. Choose a target market and evaluate the current competition to start a supplements business. You can partner with a vitamin supplier or develop your line of supplements.

Here are some real life success stories of starting a vitamin shop:

1. Vitafive ($3M/year)

Nik Hall, the founder of Vitafive, came up with the idea for a custom vitamin pack business while studying entrepreneurial management and finance at Texas Christian University. Inspired by the success of Dollar Shave Club, Hall and his business partner initially launched a direct-to-consumer custom gummy vitamin pouch business. After overcoming early challenges and refining their marketing strategy, Vitafive has now expanded its product line and secured partnerships with major retailers, projecting to reach $3 million in revenue in 2021.

How much they make: $3M/year
How much did it cost to start: $200K
Current team size: 3

We Started Our Gummy Vitamin Packs In College And Now Earn $3M/Year

Vitafive, a direct-to-consumer custom gummy vitamin pouch business founded by 21-year-old Nik Hall and his business partner, Garret, reached a seven-figure business and will earn $3m in revenue in 2021, despite starting with only 31 orders after launch, with a focus on Facebook and Instagram marketing, and expanding into retail with eco-friendly packaging.

About

Nik started Vitafive about 9 years ago

Revenue

Nik grew the business to $250K/month

Costs

It cost Nik $199999 to start the business

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Starting A Vitamin Shop: Everything You Need To Know

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So... can you actually make money with a vitamin shop?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. Nature's Bounty

Health-conscious people have trusted Nature's Bounty for decades. Our dedication to quality, consistency, and scientific research has resulted in vitamins and nutritional supplements of unrivaled excellence. By combining the latest breakthroughs in nutritional science with the finest ingredients, we're proud to provide you with supplements of unsurpassed quality and value.

Website traffic: 190K/month

5. Professional Supplement Center

Free Shipping on Doctor Brand Vitamins, Supplements & Herbs by Metagenics, Pure Encapsulations, Ortho Molecular, Thorne, Vital Nutrients and many more at ProfessionalSupplementCenter.com

Website traffic: 120K/month

So... can you actually make money with a vitamin shop?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Vitamart

Get the best health and body nutrition from Canada's best natural supplement store. Free shipping on all orders over $59.

Website traffic: 140K/month