32 Trending Subscription Box Businesses [2024]

Pat Walls

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Updated: July 15th, 2023

Start A Subscription Box

Imagine a surprise-filled package arriving at your doorstep every month. This is the idea behind a subscription box business. In simple terms, a subscription box is a recurring delivery of niche products curated around a specific theme. These can range from beauty and grooming products, to unique snacks, books, or even fun crafting items.

A well-executed subscription box business can create a unique unboxing experience that captivates customers. It combines the excitement of a surprise gift with the convenience of home delivery. By selecting unnoticed or under-appreciated products, you can help small businesses gain exposure while providing customers with a unique experience they crave.

The recurring revenue model also provides you with a steady stream of income. Be it monthly or quarterly, every new box dispatched promises repeat revenue. That's not mentioning the potential for upselling, as satisfied customers might opt for more premium selections or gift subscriptions.

Subscription boxes may require some upfront work, such as sourcing products and negotiating deals. But once the process is set up, it can be quite rewarding. Best of all, platforms like Cratejoy make it easy for you to set up your subscription box business. So, now is the time to start curating.

Looking for some examples of a subscription box?

Interested in case studies of a successful subscription box? Check out our full list of success stories.

1. GQ

homepage | The latest tips and advice for men on style, grooming, fitness, best products, travel destinations and more. Find politics, sports and entertainment news.

Where they're located: Charlotte, North Carolina, USA
Website traffic: 8.33M/month

2. Cratejoy

Cratejoy is home to hundreds of monthly subscription boxes for all hobbies, interests, and passions. Discover a curated experience to treat yourself or a loved one on Cratejoy!

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.21M/month

Learn more about starting a subscription box:

Where to start?

-> How much does it cost to start a subscription box?
-> Pros and cons of a subscription box

Need inspiration?

-> Other subscription box success stories
-> Marketing ideas for a subscription box

Other resources

4. My Subscription Addiction

Monthly subscription box reviews from boxes like Birchbox, Glossybox, Popsugar, and more. Get reviews, spoilers, coupons, updates and more about your favorite subscription boxes.

Where they're located: Bakersfield, California, USA

5. Book of the Month

Spend more time reading and less time figuring out what to read. Choose from five monthly reads, vetted by cool people with great taste. Start reading today!

Website traffic: 1.28M/month

6. Bokksu

Discover Japan through snacks! Get curated Japanese snack subscription boxes of authentic Japanese treats, candies, and teas delivered to your door from Japan. Experience Japan from home with Bokksu and get free shipping worldwide!

How much they make:
Where they're located: New York, New York, USA
Current team size: 12

7. CASELY

Casely Offers the Cutest iPhone Cases on the Market Today Including Marble, Floral and Clear Phone Cases. GetCasely Offers the Only iPhone Case Subscription Box!

8. Glossybox US

Where they're located: Guarantã do Norte, Mato Grosso, Brazil

9. Cairn

Cairn's outdoor subscriptions boxes are the #1 way do discover top quality hiking, travel and camping gear monthly or quarterly at huge savings over store prices. Learn more today. The Outdoor subscription boxes can also make a great gift for all of your outdoorsy friends. Learn more today.

Where they're located: Portland, Oregon, USA

10. OwlCrate

Exclusive, signed hardcover books and beautifully curated bookish goodies delivered straight to your door. Subscribe to our current theme and wait for your book crate to arrive!

Where they're located: Little Rock, Arkansas, USA

11. Kidpik

kidpik is a free personal styling service for kids that delivers clothing subscription boxes to your door with free shipping & returns. Get started today!

Where they're located: Vicuña, Coquimbo Region, Chile

12. Green Kid Crafts

Green Kid Crafts offers subscription services for science, technology and art projects- delivered monthly craft box subscriptions for kids ages 5-10.

Where they're located: Wagrain, Salzburg, Austria

13. UrthBox

Healthy subscription snack box service of Non-GMO and Organic foods, beverages and snacks delivered to your home or office monthly. Give as a gift or select from Classic, Gluten-Free, Vegan and Diet box options with free shipping to the U.S.> <meta name=

Where they're located: Nashville, Tennessee, USA

14. Smart Art

Start receiving carefully curated monthly art supplies today! Learn new techniques to help you grow as an artist. Art subscription box to help boost your creativity and inspire you to make a more beautiful world.

15. Lucky Tackle Box

Lucky Tackle Box is the most popular monthly fishing subscription box that introduces fisherman to new baits and fishing tackle every month for every species! Discover the best new baits, SAVE MONEY, and CATCH MORE FISH! No mystery in the tackle box you'll get... perfect for yourself or as a gift!

16. Kawaii Box

Kawaii-fy your life with the cutest Japanese subscription box! Each monthly box is filled with kawaii things ranging from kawaii stationery, cute squishies, kawaii plushies & more! FREE shipping worldwide!

Where they're located: Hirevo, Gabrovo, Bulgaria

17. Subscription Box Mom

All about monthly subscription box reviews.

18. BREO BOX

Love gadgets? Get 5-8 cool lifestyle, tech, home goods & fitness products quarterly. Our seasonal subscription boxes make a unique gift--or just a fun treat for yourself!

19. Sock Panda

Socks for all occasions and every personality type.
Awesome Sock Subscription for Men Women and Kids - Ages 3 and up!

20. Subscription Box Australia

All your Australian subscription boxes in one place! Browse and find a new subscription box addiction today!

Where they're located: South Australia, Australia

21. Grill Masters Club

Get premium BBQ & grilling products delivered monthly! Discover new BBQ sauces, dry rubs, wood chips, grilling surprises, techniques, recipes & more.

22. Jerky Subscription

Jerky Subscription is the beef jerky of the month club that you want to be a part of. We deliver surprise flavors of delicious beef jerky to your door monthly.

23. Keto Subscription Box for Low Carb Snacks

Get Keto & Low Carb snacks delivered every month. 8 to 12+ Keto friendly snacks for $38 w/ Free Shipping. Month to Month and cancel anytime! No contracts. Follow us for Coupon codes & Promotions

24. Blue Coffee Box

How much they make: $780K/year
Where they're located: Canterbury, UK
Current team size: 3

This Father And Son Created A Coffee Subscription Business

Blue Coffee Box increased its monthly revenue to $14,000 by offering a specialty coffee subscription service that curates from various roasters after being inspired by a trip to the United States and learning about the niche coffee subscription service they offer.

About

Jon started Blue Coffee Box over 6 years ago

Revenue

Jon grew the business to $65K/month

Read this case study

Read by 12,793 founders

25. Children's Book Subscription Box for Babies, Toddlers & Kids

| Lillypost

26. Start a Subscription Box Business

Hey girl, stop googling how to start a subscription box... I’ve got what you need right here! I'm Julie, your subscription box coach.

27. Subscription-Box

Subscription Box guides, reviews, sales, coupons and more. See the BEST Subscription Boxes in America and buy the perfect one.

28. Subscription Boxer

Subscription Boxer provides you with everything you need to start your own WordPress subscription box. It's as easy as installing a plugin! Start Now!

29. Subscription Boxes

30. Brave Crate

Part of

Starting A Subscription Box: Everything You Need To Know

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32. ConseCrate

Subscription Boxes and other gifts created for ministers.

How much they make:
Where they're located: Minnesota City, MN, USA
Current team size: 1