Subscription Box Success Stories [2025]
Imagine a surprise-filled package arriving at your doorstep every month. This is the idea behind a subscription box business. In simple terms, a subscription box is a recurring delivery of niche products curated around a specific theme. These can range from beauty and grooming products, to unique snacks, books, or even fun crafting items.
A well-executed subscription box business can create a unique unboxing experience that captivates customers. It combines the excitement of a surprise gift with the convenience of home delivery. By selecting unnoticed or under-appreciated products, you can help small businesses gain exposure while providing customers with a unique experience they crave.
The recurring revenue model also provides you with a steady stream of income. Be it monthly or quarterly, every new box dispatched promises repeat revenue. That's not mentioning the potential for upselling, as satisfied customers might opt for more premium selections or gift subscriptions.
Subscription boxes may require some upfront work, such as sourcing products and negotiating deals. But once the process is set up, it can be quite rewarding. Best of all, platforms like Cratejoy make it easy for you to set up your subscription box business. So, now is the time to start curating.
In this list, you'll find real-world subscription box success stories and very profitable examples of starting a subscription box that makes money.
1. Blue Coffee Box ($780K/year)
Jon Butt and his son, Harvey, launched Blue Coffee Box in the UK after being inspired by specialty coffee subscriptions in the US. They saw an opportunity to bring a curated selection of specialty coffees from various roasters to the UK market, offering customers a unique coffee experience. With a monthly revenue of $14,000 and steady growth, Blue Coffee Box is set to continue expanding in the future.
How much money it makes: $780K/year
How many people on the team: 3
Blue Coffee Box increased its monthly revenue to $14,000 by offering a specialty coffee subscription service that curates from various roasters after being inspired by a trip to the United States and learning about the niche coffee subscription service they offer.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
