7 Subscription Box Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Subscription Box

Imagine a surprise-filled package arriving at your doorstep every month. This is the idea behind a subscription box business. In simple terms, a subscription box is a recurring delivery of niche products curated around a specific theme. These can range from beauty and grooming products, to unique snacks, books, or even fun crafting items.

A well-executed subscription box business can create a unique unboxing experience that captivates customers. It combines the excitement of a surprise gift with the convenience of home delivery. By selecting unnoticed or under-appreciated products, you can help small businesses gain exposure while providing customers with a unique experience they crave.

The recurring revenue model also provides you with a steady stream of income. Be it monthly or quarterly, every new box dispatched promises repeat revenue. That's not mentioning the potential for upselling, as satisfied customers might opt for more premium selections or gift subscriptions.

Subscription boxes may require some upfront work, such as sourcing products and negotiating deals. But once the process is set up, it can be quite rewarding. Best of all, platforms like Cratejoy make it easy for you to set up your subscription box business. So, now is the time to start curating.

Here are some real life success stories of starting a subscription box:

1. Blue Coffee Box ($780K/year)

Jon Butt and his son, Harvey, launched Blue Coffee Box in the UK after being inspired by specialty coffee subscriptions in the US. They saw an opportunity to bring a curated selection of specialty coffees from various roasters to the UK market, offering customers a unique coffee experience. With a monthly revenue of $14,000 and steady growth, Blue Coffee Box is set to continue expanding in the future.

How much they make: $780K/year
Current team size: 3

This Father And Son Created A Coffee Subscription Business

Blue Coffee Box increased its monthly revenue to $14,000 by offering a specialty coffee subscription service that curates from various roasters after being inspired by a trip to the United States and learning about the niche coffee subscription service they offer.

About

Jon started Blue Coffee Box over 6 years ago

Revenue

Jon grew the business to $65K/month

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Learn more about starting a subscription box:

Where to start?

-> How much does it cost to start a subscription box?
-> Pros and cons of a subscription box

Need inspiration?

-> Examples of established subscription box
-> Marketing ideas for a subscription box

Other resources

Part of

Starting A Subscription Box: Everything You Need To Know

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2. ConseCrate ($12K/year)

How much they make: $12K/year
Current team size: 1

First $1,000: Lutheran Pastor Sells & Ships “Consecrate” Subscription Boxes

ConseCrate provides ministers and clergy members with unique subscription boxes containing a range of sustainable and wellness products, and despite only launching last year, the business grew organically through social media and now ships 500 boxes each month.

About

Ruth started ConseCrate over 3 years ago

Revenue

Ruth grew the business to $1K/month

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5. GQ

homepage | The latest tips and advice for men on style, grooming, fitness, best products, travel destinations and more. Find politics, sports and entertainment news.

Where they're located: Charlotte, North Carolina, USA
Website traffic: 8.33M/month

6. Cratejoy

Cratejoy is home to hundreds of monthly subscription boxes for all hobbies, interests, and passions. Discover a curated experience to treat yourself or a loved one on Cratejoy!

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.21M/month

7. My Subscription Addiction

Monthly subscription box reviews from boxes like Birchbox, Glossybox, Popsugar, and more. Get reviews, spoilers, coupons, updates and more about your favorite subscription boxes.

Where they're located: Bakersfield, California, USA