6 Subscription Box For Sports Fans Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Subscription Box For Sports Fans

Here are some real life success stories of starting a subscription box for sports fans:

1. PenaltyBox Sports ($4.8M/year)

Drew Laine, Founder and CEO of PenaltyBox Sports, came up with the idea for his business while living in his in-law's basement. With no infrastructure or logistics, he decided to start a subscription box company for ice hockey players just two days before Black Friday. Despite the challenges, the idea took off and now the company has a thriving community of 45,000 passionate hockey parents, players, and fans.

How much they make: $4.8M/year
How much did it cost to start: $15K
Current team size: 8

How Starting A Subscription Box For Hockey Lovers Led To A $400K/Month Sporting Goods Online Store

A subscription box business for ice hockey players turned into a thriving e-commerce and sporting goods manufacturer that generated $275k in a month due to leveraging Facebook groups and community building.

About

Drew started PenaltyBox Sports over 7 years ago

Revenue

Drew grew the business to $400K/month

Costs

It cost Drew $15000 to start the business

Read this case study

Read by 8,388 founders

Learn more about starting a subscription box for sports fans:

Where to start?

-> How much does it cost to start a subscription box for sports fans?
-> Pros and cons of a subscription box for sports fans

Need inspiration?

-> Examples of established subscription box for sports fans
-> Marketing ideas for a subscription box for sports fans

Other resources

Part of

Starting A Subscription Box For Sports Fans: Everything You Need To Know

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4. HBO

The official site for HBO, discover full episodes of original series, movies, schedule information, exclusive video content, episode guides and more.

Website traffic: 4.52M/month

5. KiwiCo

KiwiCo delivers STEM, STEAM, science and art kits that provide serious fun and hands-on learning. Find kits for kids of all ages today!

Where they're located: San Jose, California, USA
Website traffic: 2.33M/month

6. Ellie

5 Pieces of exclusive Activewear for $49.95 per month including free shipping - The #1 Activewear Subscription Box that everybody wants and always sells out

Where they're located: Buffalo, New York, USA