Start A Sticker Business - Business Ideas
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
The sticker business involves creating and selling adhesive designs that people can stick onto various surfaces like laptops, water bottles, or notebooks.
To start this business on a budget, first, gather basic supplies like a computer, printer, adhesive paper, and design software.
Next, brainstorm and create unique sticker designs that appeal to a target audience.
Then, set up an online platform like a website or social media page to showcase and sell your stickers. Finally, promote your business through social media, local events, and word of mouth to attract customers and grow your venture.
Starting a sticker business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell stickers, or selling stickers online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a sticker business ➜
Key Stats
Startup Costs
Min Startup Costs | Max Startup Costs | |
---|---|---|
Office Space Expenses |
$0 |
$7,000 |
Employee & Freelancer Expenses |
$151 |
$352 |
Website Costs |
$223 |
$7,215 |
Business Formation Fees |
$5,600 |
$20,400 |
Equipment & Supply Expenses |
$66 |
$700 |
Inventory Expenses |
$350 |
$14,750 |
Software Expenses |
$162 |
$3,094 |
Advertising & Marketing Costs |
$75 |
$5,286 |
Total Startup Costs |
$6,627 |
$58,797 |
Case Studies
Successful Businesses
Business | URL | Rank | |
---|---|---|---|
Koa Sticker |
etsy.com/in-en/market/koa_sticker |
6 |
|
Sticker Mule |
stickermule.com |
5,557 |
|
Ps Print |
psprint.com |
32,488 |
|
Print Place |
printplace.com |
66,332 |
|
Print custom stickers and labels |
stickerapp.com |
112,710 |
|
SpeedCubeShop |
speedcubeshop.com |
202,500 |
|
Bright Print Works |
brightprintworks.com |
287,115 |
|
OzStickerPrinting |
ozstickerprinting.com |
308,840 |
|
Rockin Monkey |
rockinmonkey.com |
364,760 |
|
Stickeroo |
stickeroo.com.au |
450,985 |
|
Sticker Robot Custom Stickers |
stickerobot.com |
489,250 |
Pros & Cons
Pros | Description |
---|---|
Flexibility |
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
Scalable |
With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
Meaningful business connections |
You never know who you will meet as a sticker business. This could be the start of an incredible business opportunity! |
High customer retention rates |
Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
High margins |
The gross margins for your sticker business are typically around 90%, which is considerably high and allows you to grow your business and manage costs easily. |
Easy to encourage "impulse buy" |
In the sticker business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer. |
Cons | Description |
---|---|
Motivation of employees |
If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
High employee turnover |
In the sticker business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment. |
Taxes |
As a sticker business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it. |
Niche Market |
A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience. |
You may need to charge sales tax |
If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out this article |
Churn |
In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible. |
Marketing Ideas
-
1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
-
2
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
-
3
Social Media Advertising
Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings