Sticker it

These Brothers Started A Custom Stickers Business At 16 And Have Grown It To $1.5M/Year

January 15th, 2022
David Rubie-Todd
Founder, Sticker it
$200K
revenue/mo
2
Founders
16
Employees
Sticker it
from Bristol, UK
started September 2007
$200,000
revenue/mo
2
Founders
16
Employees
market size
$3B
starting costs
$30.1K
gross margin
30%
time to build
720 days
growth channels
Organic social media
business model
content-library
best tools
Ahrefs, WordPress, Google Tag Manager
time investment
Full time
pros & cons
44 Pros & Cons
tips
2 Tips
Discover what tools recommends to grow your business!
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blog
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Discover what books David recommends to grow your business!

Hello! Who are you and what business did you start?

Hi, I’m David Rubie-Todd, a co-founder of Sticker it. We print custom stickers for some of the smallest and largest brands all over the world.

We use technology to make buying custom products easy. We believe there shouldn’t be a compromise on quality just because something is personalized (think crappy printed t-shirts).

Our bestselling product is our die-cut stickers, which are simply custom-shaped to fit your design.

We launched in late 2018 and have grown to $125,000/month in revenue. We started just in the UK, and throughout 2021 we’ve launched into the US, Germany, France, Italy, and India. Because of this, we’ve seen 4x year-on-year growth which is getting faster & faster!

Our customers fit into 3 groups; creative individuals, designers, and marketers. Each of these customers buys stickers or labels for a different reason so we’ve learned to tweak the user experience depending on who they are.

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