Ashley 'JP' Lockwood, the co-founder of Deskmate, came up with the idea for the business after working at a coworking space and realizing the lack of affordable standing desks in the UK market. Through research and recognizing the gap in the market, he and his business partner launched Deskmate as a side hustle, and they have since sold over 5,000 units to nearly 100 countries. With a background in e-commerce, Lockwood was able to quickly design and prototype their first product, and they launched the business within 3 weeks with a pop-up at WeWork. Since then, they have utilized various sales channels, including direct-to-consumer, B2B, and wholesale, along with partnerships with companies like Virgin and WeWork to attract and retain customers. The business is focused on continuing to grow and aims to sell over 1 million units in 2020.

How much they make: $360K/year
Current team size: 2

How We Launched A Startup Selling Affordable Cardboard Standing Desks

Deskmate is the cheapest standing desk startup in the world, having sold over 5,000 units to just under 100 countries with no initial business plan, cash or strategy.

About

Ashley started Deskmate about 7 years ago

Revenue

Ashley grew the business to $30K/month

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So... can you actually make money with a standing desk company?

Of course. There are millions to be made in this industry.

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Research real, profitable businesses and see exactly how much money they make.
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So... can you actually make money with a standing desk company?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

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Starting A Standing Desk Company: Everything You Need To Know

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