Business Idea

Start A Staffing Agency

About

Starting a staffing agency requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell staffing, or selling staffing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a staffing agency ➜

Key stats

market size
$427B
revenue (monthly)
$245K
starting costs
$27.9K
gross margin
60%
avg product price
$48
time to build
9 months
growth
Word of mouth
business model
Brick & Mortar
time investment
Side project

About

Starting a staffing agency requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell staffing, or selling staffing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a staffing agency ➜

Key stats

market size
$427B
revenue (monthly)
$245K
starting costs
$27.9K
gross margin
60%
avg product price
$48

 

time to build
9 months
growth
Word of mouth
business model
Brick & Mortar
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $566 $5,700
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Advertising & Marketing Costs $75 $4,036
Software Expenses $162 $2,994
Other Expenses $0 $500
Total Startup Costs $7,607 $48,197

Successful Businesses

Business URL Rank
Medical Technology, Services, and Solutions Global Leader medtronic.com #23,956
Ethiopian Business Portal 2merkato.com #38,010
Australia's leading recruitment agency roberthalf.com.au #48,267
Hays Specialist Recruitment job employment agency hays.com.au #66,625
Randstad randstad.com #78,016
Apex Systems Home apexsystems.com #102,092
Randstad randstad.com.au #103,570
Allegis Group allegisgroup.com #119,041
Corporate Staffing Services corporatestaffing.co.ke #146,043
Petroplan petroplan.com #163,756
PeopleReady peopleready.com #214,308

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Rewarding work Starting a staffing agency can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a staffing agency. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your staffing agency are typically around 60%, which is considerably high and allows you to grow your business and manage costs easily.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
High employee turnover In the staffing agency, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
High overhead expenses With starting a staffing agency, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Time commitment With starting a staffing agency, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a staffing agency, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.
Impatient customers You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.