How Much Does It Cost To Start A Sports Radio Station? (In 2025)

Pat Walls

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Updated: April 15th, 2025

Looking to start a sports radio station?

But curious about:

how much it costs to start a sports radio station?
what are the typical sports radio station startup costs?
or the actual cost of starting sports radio stations?

Well, we have the data to prove it, supported by real sports radio stations and how much they actually cost to start.

Let's go over it.

Learn more about starting a sports radio station:

Where to start?

-> Pros and cons of a sports radio station

Need inspiration?

-> Marketing ideas for a sports radio station

Other resources

Software Expenses

Your sports radio station needs software to run efficiently!

Why spend money on software? Because it can help you save time and automate certain parts of the business, so you can focus on the most important matters. Software and technology can help you grow your business, and save you from expensive personnel costs.

Cost	Required?	Min Cost	Max Cost
Project Management Software	Recommended	$0	$25
Email marketing tool	Recommended	$0	$100
Accounting & Invoicing Software	Recommended	$0	$50
Internal Communication Tool	Recommended	$0	$20
File Hosting Service	Recommended	$0	$299
Design Programs & Software	Optional	$0	$50
Social Media Management Tools	Optional	$0	$50

Office Space Expenses

It will be your call to determine if you need office space. It is not a requirement but may be necessary as your sports radio station grows.

Cost	Required?	Min Cost	Max Cost
Rent ➜	Optional	$0	$5,750
Utility Costs For Office Space ➜	Optional	$0	$1,150
WiFi & Internet ➜	Optional	$0	$100

Training & Education Expenses

Cost	Required?	Min Cost	Max Cost
Online Learning Sites	Optional	$0	$1,000

Advertising & Marketing Costs

Cost	Required?	Min Cost	Max Cost
Business Cards ➜	Optional	$0	$50
Customer Research & Surveys	Optional	$0	$300
Networking Membership Fees	Optional	$0	$250
Affiliate Marketing Commission & Fees	Optional	$0	$250
Influencer Marketing	Optional	$0	$750
Press	Optional	$0	$500
Google Ads	Optional	$0	$300
Facebook & Instagram Ads	Optional	$0	$350

Website Costs

Every business should have a website, and it's worth spending a bit of money to set it up right.

Cost	Required?	Min Cost	Max Cost
Domain Name ➜	Required	$12	$200
Business Email Hosting Service ➜	Recommended	$1	$15

Specific Industry Expenses

Cost	Required?	Min Cost	Max Cost
Ticketing Platform Fees	Optional	$0	$100