6 Sports Promotion Business Success Stories [2023]

6 Sports Promotion Business Success Stories [2023]
Start A Sports Promotion Business

A sports promotion business uses sporting marketing strategies to popularize sporting activities and appeal to the target audience. The sports promotion businesses may focus on marketing:

  • Sporting activities
  • Sports businesses
  • Individual athletes
  • Stadium and sports facilities

To start a sports promotion business, choose a niche, define the target audience and create a website. Then, create appealing marketing content and post it on your website. Launch a social media marketing campaign to expand the reach and accelerate results.

Here are some real life success stories of starting a sports promotion business:

1. Athlo agncy ($192K/year)

Jay Fuller (from Chicago, IL, USA) started Athlo agncy ago.

$16K / month
3 founders / 0 employees

Case Study

My name is Jay Fuller, I’m one of three co-founders of athlo agncy. – a personal branding startup for the anonymous college athlete navigating NIL (Name, Image, and Likeness). Our flagship product is a personal branding workshop, pre-recorded in a MasterClass-like format. Facilitated by my other two co-founders – Aly and Isaac Nauta (brother and sister).

We’ve been able to add athlo ambassadors, participate in an event with UGA baseball and a sports accelerator, and have two on-campus workshops scheduled this summer with two different universities.


2. William Hill

Online betting and gambling at William Hill, the world's biggest bookmaker. Visit us now for sports betting, poker games, online casino, bingo and Vegas games.

  • Website traffic: 17M/month
  • Business rank: #19.3K

Check out their full website ➜

Learn more about starting a sports promotion business:

Where to start?

-> How to start a sports promotion business?
-> How much does it cost to start a sports promotion business?
-> Pros and cons of a sports promotion business

Need inspiration?

-> Examples of established sports promotion business
-> Marketing ideas for a sports promotion business
-> Sports promotion business slogans

Other resources

4. Sports Business Daily

  • Website traffic: 70K/month
  • Business rank: #37K

Check out their full website ➜

5. SportsClips

Stylists specializing in the cutting edge Men and Boys’ Haircuts with a Championship Experience. Check in Online to check current store hours and wait times.

  • Website traffic: 550K/month
  • Business rank: #86.9K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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