6 Sports Promotion Business Success Stories [2024]

Updated: November 1st, 2023
Start A Sports Promotion Business

A sports promotion business uses sporting marketing strategies to popularize sporting activities and appeal to the target audience. The sports promotion businesses may focus on marketing:

  • Sporting activities
  • Sports businesses
  • Individual athletes
  • Stadium and sports facilities

To start a sports promotion business, choose a niche, define the target audience and create a website. Then, create appealing marketing content and post it on your website. Launch a social media marketing campaign to expand the reach and accelerate results.

Here are some real life success stories of starting a sports promotion business:

1. Athlo agncy ($192K/year)

Jay Fuller, along with co-founders Aly and Isaac Nauta, came up with the idea for athlo agncy after a mom reached out to Jay about helping her daughter with NIL opportunities. With Aly's expertise in personal branding and Isaac's experience as a former college athlete, they saw a gap in the market and decided to create a personal branding startup specifically for college athletes navigating the NIL landscape. Through grassroots marketing, strategic partnerships, and cold outreach, they have been able to gain traction and attract potential customers before their official launch.

How much they make: $192K/year
Current team size: 0

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On Starting A Business Helping Student Athletes Monetize Their Personal Brand

Athlo agncy co-founder Jay Fuller shares the story of how the personal branding startup for college athletes navigating NIL (Name, Image, and Likeness) was able to generate brand awareness through strategic partnerships and grassroots marketing initiatives, securing athlo ambassadors, event participation, and on-campus workshops with two different universities in pre-launch mode.

Revenue
Jay grew the business to $16K/month
Read by 1,777 founders

Learn more about starting a sports promotion business:

Where to start?

-> How to start a sports promotion business?
-> How much does it cost to start a sports promotion business?
-> Pros and cons of a sports promotion business

Need inspiration?

-> Examples of established sports promotion business
-> Marketing ideas for a sports promotion business
-> Sports promotion business slogans

Other resources

4. William Hill

Online betting and gambling at William Hill, the world's biggest bookmaker. Visit us now for sports betting, poker games, online casino, bingo and Vegas games.

Website traffic: 17M/month

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5. Sports Business Daily

Where they're located: Philadelphia, Pennsylvania, USA
Website traffic: 70K/month

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6. SportsClips

Stylists specializing in the cutting edge Men and Boys’ Haircuts with a Championship Experience. Check in Online to check current store hours and wait times.

Where they're located: San Antonio, Texas, USA
Website traffic: 550K/month

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