Sports Nutrition Business

3 Sports Nutrition Business Success Stories [2025]

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Updated: April 15th, 2025

A sports nutrition business involves providing products and advice to help athletes and fitness enthusiasts optimize their performance and recovery through nutrition.

To start this business on a budget, first, research and understand the basics of sports nutrition and popular supplements.

Next, identify reliable suppliers or wholesalers for products like protein powders, energy bars, and vitamins. You can sell these products online through a website or on popular e-commerce platforms.

Finally, promote your business through social media, local fitness events, and by offering personalized advice on nutrition for different sports and fitness goals.

In this list, you'll find real-world sports nutrition business success stories and very profitable examples of starting a sports nutrition business that makes money.

1. ATH Organics ($3M/year)

ATH, a sports nutrition company founded by Stuart Kam, was born out of his passion for Brazilian Jiu-Jitsu and the lack of all-natural supplements in the market. Starting out in his garage, ATH now dominates the niche market of supplements for athletes in martial arts and surfing, generating over $250,000 in monthly revenue as the number one plant-based PRE workout. Kam's dedication to creating high-quality, great-tasting products and his hands-on approach to customer service has led to their success.

How much money it makes: $3M/year
How much did it cost to start: $2K
How many people on the team: 4

How I Created A $250K/Month All-Natural Supplements Designed For Martial Arts Athletes

A founder built a successful sports nutrition company from scratch, focusing on creating all-natural supplements for martial arts athletes, which now generates over $250,000 a month in revenue by prioritizing customer experience and using tools like Shopify, Klaviyo, Postscript, and Gempages.

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2. NutritionHQ. ($960K/year)

Ricky Hall, the founder of NutritionHQ, was inspired to start his nutrition store after his own personal weight loss journey. After seeing a picture of himself overweight, he purchased a book about nutrition and supplements, lost over 50 pounds, and became passionate about helping others improve their health. This passion led him to open his first store in 2000 and eventually start NutritionHQ in 2015 after leaving a franchise concept that didn't align with his values. The business has since experienced impressive growth, with overall sales in 2020 beating the previous year by 21.2%.

How much money it makes: $960K/year
How much did it cost to start: $175K
How many people on the team: 0

How I Started An $80K/Month Vitamins And Supplements Business And Franchising

NutritionHQ is a successful franchise offering expert nutrition coaching, customized supplement plans, and the best health & wellness products, generating over $80k per month, set to expand massively to hit their 2030 goal of 100 locations with the system generating over $10 million in revenue.

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3. Health Haven ($7.2K/year)

Edward, the founder of Health Haven, came up with the idea while he was a student at university. He noticed a lack of guidance and affordability in the fitness industry, and saw an opportunity to create a platform that would connect fitness professionals with those looking for personal training services. After outsourcing app development and receiving feedback from users, Edward realized the niche extended beyond sports coaches and expanded the platform to serve the entire personal training community. The COVID-19 pandemic further validated the need for remote training, and Edward used his own experiences with a rare condition to assist others in the community.

How much money it makes: $7.2K/year
How much did it cost to start: $20
How many people on the team: 0

From Fitness Junkie To Founder: How I Built A Personal Training Platform

Health Haven is a one-stop-shop app for personal trainers and fitness enthusiasts to connect, with a monthly revenue of ~£500, offering powerful lead generation systems and convenient client management options.

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Read by 3,510 founders