8 Sports Nutrition Business Success Stories [2024]

Pat Walls

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Updated: February 24th, 2024

Start A Sports Nutrition Business

A sports nutrition business involves providing products and advice to help athletes and fitness enthusiasts optimize their performance and recovery through nutrition.

To start this business on a budget, first, research and understand the basics of sports nutrition and popular supplements.

Next, identify reliable suppliers or wholesalers for products like protein powders, energy bars, and vitamins. You can sell these products online through a website or on popular e-commerce platforms.

Finally, promote your business through social media, local fitness events, and by offering personalized advice on nutrition for different sports and fitness goals.

Here are some real life success stories of starting a sports nutrition business:

1. ATH Organics ($3M/year)

ATH, a sports nutrition company founded by Stuart Kam, was born out of his passion for Brazilian Jiu-Jitsu and the lack of all-natural supplements in the market. Starting out in his garage, ATH now dominates the niche market of supplements for athletes in martial arts and surfing, generating over $250,000 in monthly revenue as the number one plant-based PRE workout. Kam's dedication to creating high-quality, great-tasting products and his hands-on approach to customer service has led to their success.

How much they make: $3M/year
How much did it cost to start: $2K
Current team size: 4

How I Created A $250K/Month All-Natural Supplements Designed For Martial Arts Athletes

A founder built a successful sports nutrition company from scratch, focusing on creating all-natural supplements for martial arts athletes, which now generates over $250,000 a month in revenue by prioritizing customer experience and using tools like Shopify, Klaviyo, Postscript, and Gempages.

About

Stu started ATH Organics over 11 years ago

Revenue

Stu grew the business to $250K/month

Costs

It cost Stu $1999 to start the business

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Starting A Sports Nutrition Business: Everything You Need To Know

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So... can you actually make money with a sports nutrition business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

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2. Health Haven ($7.2K/year)

Edward, the founder of Health Haven, came up with the idea while he was a student at university. He noticed a lack of guidance and affordability in the fitness industry, and saw an opportunity to create a platform that would connect fitness professionals with those looking for personal training services. After outsourcing app development and receiving feedback from users, Edward realized the niche extended beyond sports coaches and expanded the platform to serve the entire personal training community. The COVID-19 pandemic further validated the need for remote training, and Edward used his own experiences with a rare condition to assist others in the community.

How much they make: $7.2K/year
How much did it cost to start: $20
Current team size: 0

From Fitness Junkie To Founder: How I Built A Personal Training Platform

Health Haven is a one-stop-shop app for personal trainers and fitness enthusiasts to connect, with a monthly revenue of ~£500, offering powerful lead generation systems and convenient client management options.

About

Edward started Health Haven almost 3 years ago

Revenue

Edward grew the business to $600/month

Costs

It cost Edward $20 to start the business

Read this case study

Read by 2,501 founders

So... can you actually make money with a sports nutrition business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

6. Topend Sports

Website traffic: 1.2M/month

7. The Protein Works

Protein powders, protein snacks and protein foods - we've got the lot! THE PROTEIN WORKS™ is a multi-award winning brand offering a massive range of premium grade supplements at exceptional prices to help you achieve your goals. #onlythededicated

Website traffic: 730K/month

8. ACSM

The American College of Sports Medicine (ACSM) promotes and integrates scientific research, education, and practical applications of sports medicine and exercise science to maintain and enhance physical performance, fitness, health, and quality of life.

Website traffic: 140K/month