7 Sports Copywriting Business Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Sports Copywriting Business

A sports copywriting business involves creating written content related to sports, such as articles, blog posts, advertisements, and social media posts, for sports teams, athletes, or sports-related companies.

To start a copywriting business with $50K or less, you’ll need a computer, an internet connection, and basic software for writing and communication.

Begin by building a portfolio of sample sports-related content to showcase your writing skills. Next, reach out to potential clients, such as local sports teams, sports blogs, or sports apparel companies, and offer your services.

As you gain clients and build a reputation, you can reinvest profits to expand your business further.

Here are some real life success stories of starting a sports copywriting business:

1. ggCircuit ($3.6M/year)

Zack Johnson, the founder of ggCircuit, came up with the idea for his business while running his own esports arena, eBash Gaming Center. He realized that the management software used by his competitors was outdated and lacked customer engagement. Seeing an opportunity, Zack and his team decided to develop their own cloud-based software, ggLeap, which revolutionized the industry. With a strong focus on customer service and marketing efforts such as YouTube shows, ggCircuit has attracted over 700 locations worldwide and generated $4 million in revenue in the past year, with plans to double that in the next 12 months.

How much they make: $3.6M/year
How much did it cost to start: $50K
Current team size: 25

We Offer Premium Services For E-Sports Arenas Worldwide [$3.6M/Year]

Esports management software company ggCircuit has doubled its revenue every year since inception and amassed $4 million in revenue in the past year alone, while offering services to over 700 customers globally and projecting double that in revenue over the next 12 months.

About

Zack started ggCircuit almost 10 years ago

Revenue

Zack grew the business to $300K/month

Costs

It cost Zack $50000 to start the business

Read this case study

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Starting A Sports Copywriting Business: Everything You Need To Know

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So... can you actually make money with a sports copywriting business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

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4. the Guardian

Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice

Website traffic: 311M/month

5. The Chicago Manual of Style Online

Homepage to The Chicago Manual of Style Online. <br/> University of Chicago<br/> Find it. Write it. Cite it. The Chicago Manual of Style Online is the venerable, time-tested guide to style, usage, and grammar in an accessible online format. ¶ It is the indispensable reference for writers, editors, proofreaders, indexers, copywriters, designers, and publishers, informing the editorial canon with sound, definitive advice. ¶ Over 1.5 million copies sold!

Website traffic: 580K/month

So... can you actually make money with a sports copywriting business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Swipe-Worthy » Swipe File Archive » Marketing & Copywriting Examples

The largest analyzed swipe file collection of profitable marketing & rare copywriting examples. An exclusive community for smart marketers and copywriters.

Website traffic: 210K/month