Business Idea

Start A Sporting Goods Rental

About

Starting a sporting goods rental requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sporting goods rental, or selling sporting goods rental online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$22.3B
starting costs
$14.9K
gross margin
40%
time to build
7 months

About

Starting a sporting goods rental requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sporting goods rental, or selling sporting goods rental online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$22.3B
starting costs
$14.9K

 

gross margin
40%
time to build
7 months

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $10 $2,100
Equipment & Supply Expenses $500 $5,000
Inventory Expenses $350 $14,750
Software Expenses $150 $2,794
Website Costs $17 $275
Advertising & Marketing Costs $0 $2,450
Other Expenses $0 $300
Total Startup Costs $1,027 $27,669

Successful Businesses

Business URL Rank
pennlive pennlive.com #16,144
AL'S als.com #86,476
Green Top Sporting Goods greentophuntfish.com #244,827
Rogers Sporting Goods rogerssportinggoods.com #257,988
Green Acres Sporting Goods greenacressporting.com #320,484
ThriftyNickel.com thriftynickel.com #349,485
Sporting Goods onlinesports.com #640,752
Boats , 24hourshowroom.com #681,956
Stowe Bike Sales and Service / AJ's Ski & Sports stowesports.com #843,763
Loanables.com loanables.com #1,339,179
Elite Shooting Sports, LLC eliteshootingsports.com #1,472,198

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a sporting goods rental costs significantly less money than most businesses, ranging anywhere from 1,027 to 27,669.
Rewarding work Starting a sporting goods rental can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A sporting goods rental gives people a reason to visit your website and to keep coming back to you!
Cons Description
Crowded Space Competition is high when it comes to your sporting goods rental, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Security Issues With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.
Lack of benefits With a sporting goods rental, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation Often times, as a sporting goods rental, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes As a sporting goods rental, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to sporting goods rental.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜