Create A Social Media Scheduling Tool

Create A Social Media Scheduling Tool

About

A social media scheduling tool is an online app that allows you to schedule your social media posts in advance, before publishing them on your social media channels.

Virtually all businesses use social media - this is a great market to build a startup in.

Createing a social media scheduling tool requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell social media scheduler, or selling social media scheduler online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$3.5B
revenue (monthly)
$38.3K
starting costs
$30.4K
gross margin
75%
avg product price
$24
time to build
390 days
growth
Advertising on social media
business model
Advertising
time investment
Full time

About

A social media scheduling tool is an online app that allows you to schedule your social media posts in advance, before publishing them on your social media channels.

Virtually all businesses use social media - this is a great market to build a startup in.

Createing a social media scheduling tool requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell social media scheduler, or selling social media scheduler online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$3.5B
revenue (monthly)
$38.3K
starting costs
$30.4K
gross margin
75%
avg product price
$24

 

time to build
390 days
growth
Advertising on social media
business model
Advertising
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $223 $7,215
Business Formation Fees $5,600 $20,400
App Creation Costs $1,000 $20,000
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $2,500
Total Startup Costs $7,136 $60,561

Successful Businesses

Business URL Rank
Later later.com #4,798
SocialPilot socialpilot.co #8,637
Publer publer.io #11,946
ContentStudio contentstudio.io #21,102
Sked Social skedsocial.com #23,256
MeetEdgar meetedgar.com #24,495
SocialBee socialbee.io #26,140
Hopper hopperhq.com #29,135
Planable planable.io #29,902
Plann plannthat.com #34,180
Combin combin.com #42,924

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a social media scheduling tool can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your social media scheduling tool are typically around 75%, which is considerably high and allows you to grow your business and manage costs easily.
Cons Description
Crowded Space Competition is high when it comes to your social media scheduling tool, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Longer Sales Process A social media scheduling tool can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Security Issues With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Complex development process. The development process for a social media scheduling tool can be quite complex, which may cause delays and challenges when launching and growing your product.
Complex maintenance Your social media scheduling tool will require a long-term investment due to the need for updates, bug fixes, and security vulnerabilities. It's important that you (or someone on your team) stays on top of this at all times.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.