Create A Social Media Scheduling Tool - Business Ideas

Updated: September 15th, 2022
Create A Social Media Scheduling Tool

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A social media scheduling tool is an online app that allows you to schedule your social media posts in advance, before publishing them on your social media channels.

Virtually all businesses use social media - this is a great market to build a startup in.

Createing a social media scheduling tool requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell social media scheduler, or selling social media scheduler online, you can use this page as a guide for everything you'll need to know.

Key Stats

revenue (monthly)
$119K
starting costs
$30.4K
gross margin
75%
avg product price
$24
time to build
390 days
growth
SEO
business model
Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

App Creation Costs

$1,000

$20,000

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$0

$2,500

Total Startup Costs

$7,136

$60,561

Successful Businesses

Business URL Rank

Later

later.com

4,798

SocialPilot

socialpilot.co

8,637

Publer

publer.io

11,946

Sendible

sendible.com

13,032

ContentStudio

contentstudio.io

21,102

Sked Social

skedsocial.com

23,256

MeetEdgar

meetedgar.com

24,495

SocialBee

socialbee.io

26,140

Hopper

hopperhq.com

29,135

Planable

planable.io

29,902

Plann

plannthat.com

34,180

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Rewarding work

Starting a social media scheduling tool can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

High margins

The gross margins for your social media scheduling tool are typically around 75%, which is considerably high and allows you to grow your business and manage costs easily.

Cons Description

Crowded Space

Competition is high when it comes to your social media scheduling tool, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Longer Sales Process

A social media scheduling tool can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Security Issues

With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.

Churn

In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Complex development process.

The development process for a social media scheduling tool can be quite complex, which may cause delays and challenges when launching and growing your product.

Complex maintenance

Your social media scheduling tool will require a long-term investment due to the need for updates, bug fixes, and security vulnerabilities. It's important that you (or someone on your team) stays on top of this at all times.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜