Short Sleeve Button Down Brand Success Stories [2025]
Imagine creating a brand that screams casual elegance: that's the ethos behind starting a short sleeve button down brand. This business revolves around designing and offering stylish, versatile short sleeve button down shirts that cater to both casual and semi-formal occasions.
Your main tasks will include sourcing high-quality fabrics, focusing on modern designs, and ensuring excellent craftsmanship. It's not just about producing shirts; it’s about delivering comfort and style for the modern consumer. From working with manufacturers to marketing your brand, you’ll have a hand in every aspect of the business.
The appeal lies in the versatility of these shirts. With the right design and execution, your shirts can become wardrobe staples for many. Starting this business offers a unique chance to marry fashion and functionality, creating clothing that people genuinely love to wear.
In this list, you'll find real-world short sleeve button down brand success stories and very profitable examples of starting a short sleeve button down brand that makes money.
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1. Short Steve Button Downs ($60K/year)
Steve Radke, Founder and CEO of Short Steve Button Downs, came up with the idea for his business when he realized there was a lack of comfortable, breathable short sleeve button down shirts on the market. After Googling how to make a shirt and working with a manufacturing company, he created a sample and found factories in New York to produce his products. He launched his business before Memorial Day Weekend, and is currently making $5,000/month in revenue.
How much money it makes: $60K/year
How many people on the team: 1
Short Steve Button Downs is a New York-based online retailer that specializes in producing high-quality short sleeve button down shirts (SSBDs) out of soft, breathable performance fabric; the company, which launched in May 2019, is currently making about $5,000 per month in revenue.
