7 Short Sleeve Button Down Brand Success Stories [2023]
Here are some real life success stories of starting a short sleeve button down brand:
1. Short Steve Button Downs ($60K/year)
Steve Radke, Founder and CEO of Short Steve Button Downs, came up with the idea for his business when he realized there was a lack of comfortable, breathable short sleeve button down shirts on the market. After Googling how to make a shirt and working with a manufacturing company, he created a sample and found factories in New York to produce his products. He launched his business before Memorial Day Weekend, and is currently making $5,000/month in revenue.
How much they make: $60K/year
Current team size: 1


Short Steve Button Downs is a New York-based online retailer that specializes in producing high-quality short sleeve button down shirts (SSBDs) out of soft, breathable performance fabric; the company, which launched in May 2019, is currently making about $5,000 per month in revenue.




So... can you actually make money with a short sleeve button down brand?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
4. VINCECAMUTO.COM
Vince Camuto stands for quality and on trend collections of Shoes, Handbags, Apparel, and more! Shop our latest collections of the season's must haves only here at vincecamuto.com.
- Website traffic: 460K/month
- Business rank: #126K
Check out their full website ➜
5. Mossy Oak
Discover our brands, browse the latest hunting, fishing, & conservation information, and get camo pattern licensing at Mossy Oak, the outdoor lifestyle experts. No matter your outdoor passion, we've got what you're looking for.
- Website traffic: 380K/month
- Business rank: #143K
Check out their full website ➜
So... can you actually make money with a short sleeve button down brand?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. The Quiet Life
- Business rank: #158K
Check out their full website ➜

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