7 Short Sleeve Button Down Brand Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Short Sleeve Button Down Brand

Here are some real life success stories of starting a short sleeve button down brand:

1. Short Steve Button Downs ($60K/year)

Steve Radke, Founder and CEO of Short Steve Button Downs, came up with the idea for his business when he realized there was a lack of comfortable, breathable short sleeve button down shirts on the market. After Googling how to make a shirt and working with a manufacturing company, he created a sample and found factories in New York to produce his products. He launched his business before Memorial Day Weekend, and is currently making $5,000/month in revenue.

How much they make: $60K/year
Current team size: 1

Quitting My Job To Start A Short Sleeve Button Down Brand

Short Steve Button Downs is a New York-based online retailer that specializes in producing high-quality short sleeve button down shirts (SSBDs) out of soft, breathable performance fabric; the company, which launched in May 2019, is currently making about $5,000 per month in revenue.

About

Steve started Short Steve Button Downs over 5 years ago

Revenue

Steve grew the business to $5K/month

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So... can you actually make money with a short sleeve button down brand?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. VINCECAMUTO.COM

Vince Camuto stands for quality and on trend collections of Shoes, Handbags, Apparel, and more! Shop our latest collections of the season's must haves only here at vincecamuto.com.

Where they're located: Columbus, Georgia, USA
Website traffic: 460K/month

5. Mossy Oak

Discover our brands, browse the latest hunting, fishing, & conservation information, and get camo pattern licensing at Mossy Oak, the outdoor lifestyle experts. No matter your outdoor passion, we've got what you're looking for.

Where they're located: Columbus, Georgia, USA
Website traffic: 380K/month

So... can you actually make money with a short sleeve button down brand?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. The Quiet Life

Where they're located: Long Beach, California, USA