Business Idea

Start A Shopify App

About

Starting a shopify app requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell shopify app, or selling shopify app online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a shopify app ➜

Key stats

market size
$800M
revenue (monthly)
$29K
starting costs
$25.5K
gross margin
45%
avg product price
$355
time to build
10 months
growth
Word of mouth
business model
Media Business & Subscriptions
time investment
Full time

About

Starting a shopify app requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell shopify app, or selling shopify app online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a shopify app ➜

Key stats

market size
$800M
revenue (monthly)
$29K
starting costs
$25.5K
gross margin
45%
avg product price
$355

 

time to build
10 months
growth
Word of mouth
business model
Media Business & Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $500 $5,000
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
App Creation Costs $1,099 $20,099
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $2,800
Other Expenses $0 $800
Total Startup Costs $2,581 $48,443

Successful Businesses

Business URL Rank
GemPages gempages.net #5,059
TemplateMonster templatemonster.com #5,233
Shopify Compass shopifycompass.com #7,409
Industry-leading eCommerce solutions boldcommerce.com #11,404
Best Shopify apps & Themes secomapp.com #11,656
ReCharge rechargepayments.com #15,096
Create and Sell 100s of Products Online customcat.com #23,428
Shopify Status shopifystatus.com #32,329
SuperLemon WhatsApp plugin for Shopify superlemon.xyz #33,139
Fetchr fetchr.us #58,361
My Online Fashion Store myonlinefashionstore.com #60,149

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Meaningful business connections You never know who you will meet as a shopify app. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Unlimited income potential With createing a shopify app there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A shopify app can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your shopify app are typically around 45%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the shopify app, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a shopify app, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
High overhead expenses With createing a shopify app, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a shopify app is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to shopify app.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.