7 Secondhand Products Business Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Secondhand Products Business

The rise of new markets in which products and resources are re-used and redistributed has opened entrepreneurs' opportunities. A second-hand business involves trading previously owned or used products within a B2C, C2C, or B2B business model.

To start a second-hand items business, identify a niche and source of your second-hand items. You can create a website and list the items on eBay or social media such as a Facebook marketplace.

Here are some real life success stories of starting a secondhand products business:

1. Patagonia ($750M/year)

How much they make: $750M/year
Current team size:

Patagonia: Yvon Chouinard : How I Built This with Guy Raz

Discover the philosophy behind clothing brand Patagonia's success, from its start producing climbing gear to its unique approach to business and leadership, with a focus on profit.

Revenue

They grew the business to $62.5M/month

Read this case study

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Starting A Secondhand Products Business: Everything You Need To Know

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So... can you actually make money with a secondhand products business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. Patagonia

Patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running

How much they make:
Where they're located: Portland, Oregon, USA
Website traffic: 4.13M/month

5. Herman Miller

Inventive designs, technologies and related services that improve the human experience wherever people work, heal, learn and live.

Current team size: 500
Website traffic: 1.74M/month

So... can you actually make money with a secondhand products business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. KEH

Buy & sell used cameras, lenses, gear, & other photography equipment at KEH Camera's online store. Save up to 40% off retail price & get a 180-day warranty.

Where they're located: Atlanta, Georgia, USA
Website traffic: 910K/month