Patagonia: Yvon Chouinard : How I Built This with Guy Raz

Founder, Patagonia
$62.5M
revenue/mo
Patagonia
from Portland, Oregon, USA
started
$62,500,000
revenue/mo
4.46K
alexa rank
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Patagonia: Yvon Chouinard : How I Built This with Guy Raz

At Starter Story, we find and catalogue business case studies from all over the internet, for you! This case study was not conducted by Starter Story, but it has been verified by our team. You can check out the full story here.


We're taking a break for the holidays, so we bring you this favorite from the last year: Patagonia. In 1973, Yvon Chouinard started the company to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit. PLUS for our postscript "How You Built That", we check back with Brett Johnson of Firedrops — cayenne pepper lozenges.

-  
, Founder of Patagonia
Pat Walls,  Founder of Starter Story
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