7 Rug Business Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Rug Business

Here are some real life success stories of starting a rug business:

1. Deivee ($132K/year)

Darshan M, the founder of Deivee, came up with the idea for his organic sustainable yoga lifestyle brand after realizing that Indian women were uncomfortable with the existing sportswear options in the market. Teaming up with Indian star Milind Soman, they created yoga-inspired clothing, mats, and accessories that catered to the specific needs and sensibilities of Indian women. Despite being a relatively small startup, Deivee achieved impressive revenue growth, scaling from 500,000 INR ($7K) in their first year to 120M INR ($1.6M) in their third year.

How much they make: $132K/year
How much did it cost to start: $100K
Current team size: 0

How I Started A $11K/Month Yoga-Inspired Clothing, Mats And Accessories Brand

Deivee, the organic sustainable yoga lifestyle brand, grew from making just $7K in their first year to $1.6M in their third year through their flagship products, including a Yoga Kurti, copper water bottles, and organic biodegradable yoga mats, while remaining a low-funded start-up, using micro-influencer marketing and customer feedback to improve their product.

Revenue

Darshan grew the business to $11K/month

Costs

It cost Darshan $100000 to start the business

Read this case study

Read by 5,282 founders

2. Wayfair.ca

Shop Wayfair.ca for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

Website traffic: 22.2M/month

So... can you actually make money with a rug business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. Trendy Area Rugs

We provide various styles of exclusive, trendy area rugs in various materials for less. We help you live the exclusive—not the all-inclusive—lifestyle. Shop now!

Website traffic: 780K/month

5. Shaw Floors: Flooring from Carpet

Since 1967: Floors designed with you in mind. All of you. Find the products you want and get back to the life you love. It’s as easy as that.

Website traffic: 530K/month

So... can you actually make money with a rug business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

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Starting A Rug Business: Everything You Need To Know

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