5 Professional Cuddler Success Stories [2024]

Updated: November 19th, 2023
Become A Professional Cuddler

Imagine being a professional cuddler for a living. Getting paid to snuggle your clients may sound strange, but this type of service has been in high demand over the last few years.

Think of 'snugglers' as a more personal therapist. They get paid for many services: hugging their clients, listening to their problems, coaching them, comforting & reducing stress, cooking and eating meals together and more.

Here are some real life success stories of starting a professional cuddler:

1. Snuggle with Sam ($106K/year)

Sam Varnerin came up with the idea for Snuggle with Sam after stumbling upon the concept of professional cuddling in a newsletter. Despite initially thinking it wasn't a real job, Sam saw the potential and signed up with an agency. However, after encountering various issues, Sam decided to create their own systems and eventually started their own independent professional cuddling practice.

How much they make: $106K/year
Current team size: 0


How I Make A Living Professionally Cuddling With People

Professional cuddler, Sam Varnerin, developed her successful one-to-one cuddle service, Snuggle with Sam, as a result of recognising the universal human need for connection and touch, which also led to her opening Sam’s Snuggle School, a course for aspiring professional cuddlers.

Samantha started Snuggle with Sam over 7 years ago
Samantha grew the business to $8.8K/month
Read by 14,916 founders

2. Touchunwind ($18K/year)

How much they make: $18K/year
How much did it cost to start: $0
Current team size: 0


I make £1,500 a month hugging strangers in my bed

This case study follows Kristiina Link, a professional cuddler in East London who earns up to £170 per session, by offering hugs and physical comfort for up to three hours.

They started Touchunwind about 5 years ago
They grew the business to $1.5K/month
Read by 698 founders

So... can you actually make money with a professional cuddler?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

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3. Robin ($42K/year)

How much they make: $42K/year
Current team size: 0


Woman earns $40G a year as a Professional Cuddler

Meet the woman who makes $40K a year by cuddling clients in a calming space, which usually lasts for one to four hours and adheres to a strict code of conduct that respects client's personal space and boundaries.

They started Robin about 6 years ago
They grew the business to $3.5K/month
Read by 761 founders