Professional Cuddler

Professional Cuddler Success Stories [2025]

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Updated: April 14th, 2025

Imagine being a professional cuddler for a living. Getting paid to snuggle your clients may sound strange, but this type of service has been in high demand over the last few years.

Think of 'snugglers' as a more personal therapist. They get paid for many services: hugging their clients, listening to their problems, coaching them, comforting & reducing stress, cooking and eating meals together and more.

In this list, you'll find real-world professional cuddler success stories and very profitable examples of starting a professional cuddler that makes money.

1. Snuggle with Sam ($136K/year)

Sam Varnerin came up with the idea for Snuggle with Sam after stumbling upon the concept of professional cuddling in a newsletter. Despite initially thinking it wasn't a real job, Sam saw the potential and signed up with an agency. However, after encountering various issues, Sam decided to create their own systems and eventually started their own independent professional cuddling practice.

How much money it makes: $136K/year
How many people on the team: 0

How I Make A Living As A Professional Cuddler

Professional cuddler, Sam Varnerin, developed her successful one-to-one cuddle service, Snuggle with Sam, as a result of recognising the universal human need for connection and touch, which also led to her opening Sam’s Snuggle School, a course for aspiring professional cuddlers.

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