Business Idea

Start A Press Release Service Business

About

Starting a press release service business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell press release service , or selling press release service online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a press release service business ➜

Key stats

market size
$63.8B
starting costs
$16.5K
gross margin
20%
avg product price
$5000
time to build
9 months
growth
Press
business model
Consulting
time investment
Full time
work from home?
Yes

About

Starting a press release service business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell press release service , or selling press release service online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a press release service business ➜

Key stats

market size
$63.8B
starting costs
$16.5K
gross margin
20%
avg product price
$5000
time to build
9 months

 

growth
Press
business model
Consulting
time investment
Full time
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $500 $5,000
Website Costs $303 $7,215
Business Formation Fees $600 $4,700
Software Expenses $162 $2,795
Advertising & Marketing Costs $0 $2,550
Other Expenses $0 $800
Total Startup Costs $2,466 $30,412

Successful Businesses

Business URL Rank
Accenture accenture.com #1,817
Associated Press ap.org #1,910
Cision PRWeb prweb.com #7,491
Press Release Distribution prlog.org #12,319
EurekAlert! eurekalert.org #15,172
Cision newswire.ca #19,151
EIN Presswire einpresswire.com #21,012
ReleaseWire releasewire.com #29,197
Press Release Distribution & Free Press Release Submit @ 1888 PressRelease.com 1888pressrelease.com #33,472
Online PR News onlineprnews.com #43,329
EIN Presswire einnews.com #46,476

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Traffic to your website A press release service business gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a press release service business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Pick & choose the clients you work with Press Release Service Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Cons Description
Constant maintenance of publication You may find yourself constantly needing to update your press release service business in order to stay relevant for your audience and for those searching on google.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A press release service business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your press release service business are typically around 20%, which can make it more challenging to incur new expenses and maintain profitability.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.