7 Podcast Business Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Podcast Business

Here are some real life success stories of starting a podcast business:

1. Castos ($1.5M/year)

How much they make: $1.5M/year
Current team size: 17

How Craig Hewitt Uses Trends and Content Marketing to Grow Castos

Castos, a podcasting platform founded in 2017 by Craig Hewitt, boasts over 10 million podcast downloads, with Seriously Simple Podcasting plugin installed over 30,000 times and 10,000 active users, generating $1.5M in ARR.

Revenue

Craig grew the business to $125K/month

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Read by 494 founders

2. I Know Dino ($0/year)

How much they make:
How much did it cost to start: $100
Current team size: 2

How a Part-Time Dinosaur Podcast Became a Full-Time Business

Find out how a dinosaur podcast started as a hobby and turned into the world's #1 podcast in its niche, now earning six figures annually after six years of hard work and dedication.

About

Garret started I Know Dino over 9 years ago

Revenue

Garret grew the business to $/month

Costs

It cost Garret $100 to start the business

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Read by 339 founders

Learn more about starting a podcast business:

Where to start?

-> How much does it cost to start a podcast business?
-> Pros and cons of a podcast business

Need inspiration?

-> Examples of established podcast business
-> Marketing ideas for a podcast business

Other resources

3. Journey To Launch ($252K/year)

How much they make: $252K/year
Current team size:

Here’s Why This Mother Of Three Gave Up Her Goal To Retire By 40 To Become An Entrepreneur Instead

Jamila Souffrant's Journey to Launch podcast amassed over 2 million downloads in a year, made it to the Forbes feature, and has helped many listeners come out of debt, stop living paycheck to paycheck and build-savings.

About

Jamila started Journey To Launch over 8 years ago

Revenue

Jamila grew the business to $21K/month

Read this case study

Read by 568 founders

4. Cary Jack - The Happy Hustle ($300K/year)

Cary Jack, founder of The Happy Hustle, experienced burnout while working 100+ hour weeks for his tech startup. After rejecting a 7-figure funding deal and taking time off in Thailand, he developed a way to find happiness within the hustle and created The Happy Hustle™ to help entrepreneurs achieve work-life balance. Through various revenue streams, such as podcasting, books, and mastermind adventures, Cary has built a successful business that focuses on serving his tribe and creating positive impact.

How much they make: $300K/year
Current team size: 4