5 Podcast Agency Success Stories [2024]

Updated: November 19th, 2023
Start A Podcast Agency

A podcast agency builds and promotes podcasts for other businesses. The podcast agencies develop strategies for making the client's podcast a success.

If you plan to start your own podcast agency, you may offer full podcast services or identify a niche and focus on it. Options include:

  • Podcast production agency - Creates audio content for podcasts
  • Podcast advertising agency - Advertise on podcasts
  • Podcast editing agencies - Edit podcast episodes
  • Podcast marketing agencies - Build podcasts to market the business or market businesses through other podcasts.
  • Podcast booking agencies - Booking podcasts guests.
  • Podcast promotion agency - Promote podcasts.

Building and growing a podcast requires some level of skills and expertise that many businesses may lack. Thus, they hire a podcast agency to help in all or particular aspects of podcast building and marketing.

Here are some real life success stories of starting a podcast agency:

1. Fame ($204K/year)

Tom Hunt, the founder of Fame, came up with the idea for his podcast growth service while working as the head of marketing at a B2B SaaS business. After experiencing success with their own podcast, Tom decided to launch Fame and offer the same growth process to other B2B brands. He validated the idea by converting his ex-employer into his first client and finding two more clients through a blog he had built on the side.

How much they make: $204K/year
How much did it cost to start: $0
Current team size: 3


How I Started A $17K/Month Podcast Growth Service

Fame's founder, Tom Hunt, shares how he started a $17k/month podcast growth service for B2B SaaS and service businesses, and provides insights on how he grew the business to $20k MRR and his plans to hit $50k MRR by the end of 2021 through prioritizing revenue and customer satisfaction.

Tom started Fame over 4 years ago
Tom grew the business to $17K/month
Read by 6,719 founders

So... can you actually make money with a podcast agency?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

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2. Sober Powered Media ($60K/year)

Gill, the founder of Sober Powered Media, came up with the idea for her business after growing her own podcast to become a top mental health podcast in just two years. She saw an opportunity to bring together other top mental health podcasts to monetize their shows with sponsorships and share their expertise in a mastermind group. With her background in biochemistry and a passion for helping others, Gill launched Sober Powered Media to support and connect mental health podcasters.

How much they make: $60K/year
How much did it cost to start: $1K
Current team size: 0


Leaving A 6-Figures Career In Biotech To Start A Mental Health Podcast Network

With a successful podcast already under her belt, Gill founded Sober Powered Media to monetize mental health podcasts through sponsorships, cross-promotion, and a mastermind group, with income streams from podcast and Instagram coaching, writing, and a membership for her listeners.

Gillian started Sober Powered Media almost 2 years ago
Gillian grew the business to $5K/month
It cost Gillian $1000 to start the business
Read by 2,290 founders

3. Castos ($1.5M/year)

How much they make: $1.5M/year
Current team size: 17


How Craig Hewitt Uses Trends and Content Marketing to Grow Castos

Castos, a podcasting platform founded in 2017 by Craig Hewitt, boasts over 10 million podcast downloads, with Seriously Simple Podcasting plugin installed over 30,000 times and 10,000 active users, generating $1.5M in ARR.

Craig grew the business to $125K/month
Read by 485 founders