Personal Trainer Marketplace

2 Personal Trainer Marketplace Success Stories [2025]

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Updated: April 17th, 2025

The Personal trainer marketplace is a marketplace of personal trainers and fitness instructors. The latest market trends indicate that the global personal training industry is growing at an exponential rate. With this, the demand for reliable and competent personal trainers and trainers-in-training is also rising.

The market size of the Personal Trainers industry in the United States is $13B in 2022. It increased faster than the Life Sciences sector overall.

In this list, you'll find real-world personal trainer marketplace success stories and very profitable examples of starting a personal trainer marketplace that makes money.

1. Personal Trainers Business Incubator ($2.4M/year)

Zakk Colburn founded The Personal Trainers Business Incubator to help fitness coaches make money online during the pandemic. With $1.3 million in sales in 2022 and a team of 15 employees, the company has worked with nearly 600 coaches to start and scale their online businesses.

How much money it makes: $2.4M/year
How many people on the team: 13

How I Built A $1.3M/Year Coaching Business With Instagram [Fitness Industry]

Fitness coach Zakk Colburn started The Personal Trainers Business Incubator in 2020, generating $250k in sales in the first year and, with a team of 15 employees, finished 2022 at $1.3 million in sales, providing an online hub for trainers to learn how to start and grow their own businesses.

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2. Sweat from Home ($300K/year)

Co-Founder and CEO Kyle Bergman, along with Co-Founders Brendan and Bethany, came up with the idea for Sweat from Home after they were laid off from their fitness studio due to the pandemic. They realized the gap in the market for interactive and live-streaming group fitness workouts and leveraged their existing community to launch the platform. With over 800 classes held, 10,300 satisfied customers, and monthly recurring revenue of $25,000, Sweat from Home has quickly become a go-to platform for at-home workouts during the pandemic.

How much money it makes: $300K/year
How much did it cost to start: $0
How many people on the team: 10

How We Launched A $25K/Month Interactive Live Streaming Group Fitness Workout Platfrom During The Pandemic

Sweat from Home is a two-way, interactive, and live-streaming group fitness workout startup that has held over 800 classes since March 2020, generates $25k in monthly recurring revenue, and has donated over $7k to 6 different charities; they aim to become the world's best live-streamed fitness class.

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