Personal Styling Business

3 Personal Styling Business Success Stories [2024]

Updated: July 4th, 2024

A personal stylist advises individuals on aesthetic choices such as new fashion trends, clothing styles, colors, and make-up. To become a personal stylist, you must have a detailed style portfolio, a qualification in fashion, make-up, or a related discipline. Prior experience in the fashion industry will be an added advantage.

In this list, you'll find real-world personal styling business success stories and very profitable examples of starting a personal styling business that makes money.

1. MealSurfers ($60K/year)

How much money it makes: $60K/year


Graduating and Raising $15,000 for a New Clothing Brand

This case study highlights how a men's apparel company founded by Paul in California successfully raised $15,000 through Kickstarter.

Read by 1,146 founders

2. On Brand ($1.8K/year)

After working in the merchandising industry at Banana Republic and earning his MBA, Brian McEuen noticed a shift in how men were shopping for clothes. He saw an opportunity to curate personalized selections for guys shopping online, leading him to start On Brand. With 75 users and an annual revenue run rate of $1800, Brian aims to improve and expand his product in the future.

How much money it makes: $1.8K/year
How much did it cost to start: $1.2K
How many people on the team: 1


Spotify For Clothes: How I Launched A Business Helping Guys Discover New Clothing

On Brand founder Brian McEuen curates personalized selections of clothing for men online, sending emails to individual users without duplicate products, with 75 current users and an annualized revenue run rate of $1800.

Read by 3,578 founders

So... can you actually make money with a personal styling business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

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3. Fashivly ($71.2K/year)

Ashlyn, the founder of Fashivly, started her business after attending a conference that sparked her interest in entrepreneurship. She spent months researching and exploring different business opportunities before stumbling upon the idea of offering digital styling services. With no start-up costs, she began fulfilling client requests through social media and eventually launched her website in March 2022, leveraging a branding shoot and a beautifully designed Squarespace template.

How much money it makes: $71.2K/year
How much did it cost to start: $2.5K
How many people on the team: 1


How I Started A Personal Styling Service Business And Grew It To $6K/Month Revenue

Fashivly is an online personal styling service that offers head-to-toe accessorized looks based on body type, lifestyle, budget, and desired style goals and has seen a 475% growth year over year, averaging $5,936 in revenue every month, all from organic social media and word of mouth.

Read by 2,722 founders