6 Personal Care Brand Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Personal Care Brand

Here are some real life success stories of starting a personal care brand:

1. American Provenance ($960K/year)

Kyle LaFond, the founder of American Provenance, came up with the idea for his natural products manufacturing company while working as a middle school science teacher. He noticed that many of his students were using body sprays filled with harsh chemicals, and decided to teach them how to make their own personal care products using minimal ingredients. This experience, combined with his own desire for high-quality natural products at affordable prices, inspired him to launch American Provenance.

How much they make: $960K/year
How much did it cost to start: $225K
Current team size: 9

I've Generated $3M With My Deodorant Making Business

American Provenance, a natural products manufacturing company, achieved over $3M in lifetime revenue by creating high-quality natural products intended primarily for men, with a unique approach of building their reputation and customer base one store at a time.

About

Kyle started American Provenance almost 9 years ago

Revenue

Kyle grew the business to $80K/month

Costs

It cost Kyle $225000 to start the business

Read this case study

Read by 6,330 founders

Learn more about starting a personal care brand:

Where to start?

-> How much does it cost to start a personal care brand?
-> Pros and cons of a personal care brand

Need inspiration?

-> Examples of established personal care brand
-> Marketing ideas for a personal care brand

Other resources

Part of

Starting A Personal Care Brand: Everything You Need To Know

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4. American Provenance

Upgrade Your Personal Care Routine with Products You Can Trust. Upgrade Your Person Care Routine with Products You Can Trust. DEODORANT SHAVE & BEARD HAIR & BODY SKINCARE DEODORANT SHAVE & BEARD HAIR & BODY SKINCARE Safe No aluminum. No preservatives. No parabens, phthalates or pe...

How much they make: $960K/year
Where they're located: Blue Mounds, WI, USA
How much did it cost to start: $225K
Current team size: 9

I've Generated $3M With My Deodorant Making Business

About

Kyle started American Provenance almost 9 years ago

Revenue

Kyle grew the business to $80K/month

Costs

It cost Kyle $225000 to start the business

Read this case study

Read by 6,330 founders

5. Stephenson

Supported by years of technical expertise, Stephenson combines innovation with a flexible approach to deliver tailor made, cost effective, solutions for a variety of specific cosmetic and personal care applications.

6. Delta Brands

Where they're located: Irving, Texas, USA