Business Idea

Start A Natural Beauty Product Business

About

Starting a natural beauty product business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell natural beauty products, or selling natural beauty products online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a natural beauty product business ➜

Key stats

market size
$34B
revenue (monthly)
$21.8K
starting costs
$30.5K
gross margin
65%
time to build
12 months
growth
Advertising on social media
business model
E-Commerce
time investment
Full time

About

Starting a natural beauty product business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell natural beauty products, or selling natural beauty products online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a natural beauty product business ➜

Key stats

market size
$34B
revenue (monthly)
$21.8K
starting costs
$30.5K
gross margin
65%

 

time to build
12 months
growth
Advertising on social media
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Retail Business Expenses $0 $5,000
Inventory Expenses $300 $5,000
Software Expenses $150 $3,044
Total Startup Costs $6,842 $54,194

Successful Businesses

Business URL Rank
Melaleuca melaleuca.com #12,663
Arbonne arbonne.com #29,648
Total Beauty totalbeauty.com #59,038
Essential Wholesale & Labs essentialwholesale.com #74,901
Follain follain.com #80,431
Origins origins.com #81,150
Formula Botanica formulabotanica.com #81,642
Burt's Bees burtsbees.com #100,232
Nourished Life nourishedlife.com.au #107,749
The Honey Pot thehoneypot.co #134,291
From Nature With Love: Wholesale Ingredients for Personal Care fromnaturewithlove.com #143,912

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a natural beauty product business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services within your natural beauty product business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your natural beauty product business becomes an integral piece of their every day lives.
Cons Description
Crowded Space Competition is high when it comes to your natural beauty product business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a natural beauty product business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Email marketing

    The more engaged list of emails, the more engaged customers, which ultimately leads to more sales. One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.

  • 3

    SEO (blog posts, organic traffic from search engines)

    SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site, and ultimately, converting leads into customers.

    One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."

    Learn more about seo (blog posts, organic traffic from search engines) ➜