5 Outdoor Yoga Studio Business Success Stories [2024]

Updated: July 24th, 2023
Start An Outdoor Yoga Studio Business

The number of yoga studios has increased tremendously over the past decade. Experts attribute the increase to the growing awareness of the benefits of Yoga among people of different age groups. With the increased uptake of yoga, you want to start your own outdoor yoga studio.

To start, determine your goals and decide on the budget. You also need to complete market research and do competition research.

Here are a few questions you want to concentrate on answering:

  • Who is your target market? Think in terms of age group, abilities, and gender.
  • What kind of Yoga classes will you offer? You might offer a broad range of classes or cater to a super-specific niche.
  • What’s the pricing structure? You could charge per session or use a subscription-based approach.
  • What differentiates your services from what the competition offers? Try to identify gaps and think about everything Yoga customers want.
  • What are your goals, and how will you achieve them? Put your business goals in a business plan and include action plans to help you achieve them.

Here are some real life success stories of starting a outdoor yoga studio business:

Learn more about starting an outdoor yoga studio business:

Where to start?

-> How much does it cost to start an outdoor yoga studio business?
-> Pros and cons of an outdoor yoga studio business

Need inspiration?

-> Examples of established outdoor yoga studio business

Other resources

3. Manduka

Manduka yoga mats, apparel and accessories are designed by yogis and trusted by teachers worldwide. Our yoga mats and yoga products are crafted for high performance in any practice. Shop Manduka online.

Where they're located: Maharashtra, India
Website traffic: 230K/month

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4. Modo Yoga

Modo Yoga welcomes beginners and experienced students. Modo Yoga is a place for all.

Where they're located: Aurora, Illinois, USA
Website traffic: 100K/month

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5. Yoga Studio Store

The Most Extensive Range Of Yoga Mats, Bags, Equipment & Clothing. Choose from Over 5,000 Yoga Products · We Deliver Worldwide With Free Delivery On All UK Mainland Orders Over £30.

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