Start An Outdoor Yoga Studio Business - Business Ideas

Updated: September 15th, 2022
Start An Outdoor Yoga Studio Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

The number of yoga studios has increased tremendously over the past decade. Experts attribute the increase to the growing awareness of the benefits of Yoga among people of different age groups. With the increased uptake of yoga, you want to start your own outdoor yoga studio.

To start, determine your goals and decide on the budget. You also need to complete market research and do competition research.

Here are a few questions you want to concentrate on answering:

  • Who is your target market? Think in terms of age group, abilities, and gender.
  • What kind of Yoga classes will you offer? You might offer a broad range of classes or cater to a super-specific niche.
  • What’s the pricing structure? You could charge per session or use a subscription-based approach.
  • What differentiates your services from what the competition offers? Try to identify gaps and think about everything Yoga customers want.
  • What are your goals, and how will you achieve them? Put your business goals in a business plan and include action plans to help you achieve them.

Starting an outdoor yoga studio business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell outdoor yoga studio, or selling outdoor yoga studio online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$96B
starting costs
$18.9K
gross margin
43%
time to build
270 days

Startup Costs

Min Startup Costs Max Startup Costs

Equipment & Supply Expenses

$66

$1,200

Retail Business Expenses

$1,250

$11,650

Inventory Expenses

$350

$14,750

Advertising & Marketing Costs

$75

$9,636

Software Expenses

$0

$425

Website Costs

$13

$215

Total Startup Costs

$1,754

$37,876

Successful Businesses

Business URL Rank

Manduka

manduka.com

54,058

Modo Yoga

modoyoga.com

269,742

Yoga Studio Store

yogastudiostore.com

875,456

The Yoga Box

theyogabox.com

1,465,841

Yoga Bliss Akron

yogablissakron.com

1,605,143

TheYogaWarehouse

theyogawarehouse.com

1,774,153

Outdoor Yoga Classes

riffsyogastudios.com

2,151,843

Hithyoga

hithyoga.com

2,481,803

OUTDOOR YOGA SF

outdooryogasf.com

2,569,983

Hikyoga

hikyoga.com

2,917,489

Yoga Loft Manhattan Beach

yogaloftmb.com

3,261,957

Pros & Cons

Pros Description

Rewarding work

Starting a outdoor yoga studio business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Meaningful business connections

You never know who you will meet as a outdoor yoga studio business. This could be the start of an incredible business opportunity!

Daily physical activity

Outdoor Yoga Studio Business's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.

Amazing perks and discounts

Working in the outdoor yoga studio business comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.

You are your own boss!

With starting an outdoor yoga studio business, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!

Local Community

One of the best parts of starting an outdoor yoga studio business is that you can develop a local following by selling your products at craft shows, farmers' markets, or even local storefront businesses! This gives you access to additional revenue streams and loyal customers.

Cons Description

Crowded Space

Competition is high when it comes to your outdoor yoga studio business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Finding The Right Supplier

Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Low margins

The gross margins for your outdoor yoga studio business are typically around 43%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the outdoor yoga studio business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a outdoor yoga studio business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.