7 Online Wine Business Success Stories [2023]

7 Online Wine Business Success Stories [2023]
Start An Online Wine Business

Starting an online wine business can be exciting and scary. However, if done right, the online wine shop can be profitable. To start an online wine business, identify a niche and conduct market research. Navigate the licensing, permits, and taxes and create a simple but functional website.

Whether you have your wine production plant or a dropshipper, focus on delivering quality service.

Here are some real life success stories of starting a online wine business:

1. The Wine Spies ($12M/year)

Agent Red (from Santa Rosa, CA, USA) started The Wine Spies about 16 years ago.

$1M / month
2 founders / 6 employees
Santa Rosa, CA, USA

Case Study

At least that’s solely how most people in the wine trade know me, even after 13 years of working together.

I founded The Wine Spies in 2007, to showcase and sell incredible wines - from hidden gem wineries and big-name wineries alike. We sell a different wine every 24 hours at winespies.com, and we only sell wines that we absolutely love. We go ‘above & beyond’ with customer service, and our loyal fans (we call our customers our ‘Operatives’) around the country have stayed with us for much longer than most customers stay with other wine companies.

2. CoolerSomm Limited ($1.8M/year)

Sarah Newton (from London, UK) started CoolerSomm Limited about 2 years ago.

$150K / month
1 founders / 1 employees

Case Study

My name is Sarah Newton, I’ve worked in travel and wine for 20 years but when the pandemic hit it was clear that there was little certainty in my industry at the time (travel).

In our first full month of trading online, we were turning over $50k on a Shopify basic package.


Learn more about starting an online wine business:

Where to start?

-> How to start an online wine business?
-> How much does it cost to start an online wine business?
-> Pros and cons of an online wine business

Need inspiration?

-> Examples of established online wine business
-> Marketing ideas for an online wine business
-> Online wine business slogans
-> Online wine business names

Other resources

-> Online wine business tips
-> Blog post ideas for an online wine business

4. Wine Enthusiast

Wine Enthusiast Magazine brings you acclaimed wine ratings and reviews, unique recipes ideas, pairing information, news coverage and helpful guides.

  • Website traffic: 1.49M/month
  • Business rank: #37.9K

Check out their full website ➜

5. Wine Folly

Wine Folly is the best place to learn about wine. Browse our visual wine compendium or our playful weekly articles. Start your wine education today.

  • Website traffic: 1.16M/month
  • Business rank: #39K

Check out their full website ➜

6. Wine Business

  • Website traffic: 200K/month
  • Business rank: #82.9K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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