5 Online Wine Business Success Stories [2022]

5 Online Wine Business Success Stories [2022]
Start An Online Wine Business

Starting an online wine business can be exciting and scary. However, if done right, the online wine shop can be profitable. To start an online wine business, identify a niche and conduct market research. Navigate the licensing, permits, and taxes and create a simple but functional website.

Whether you have your wine production plant or a dropshipper, focus on delivering quality service.

Here are some real life success stories of starting a online wine business:

1. The Wine Spies ($12M/year)

Agent Red (from Santa Rosa, CA, USA) started The Wine Spies over 15 years ago.

Revenue
$1M / month
Team
2 founders / 6 employees
Location
Santa Rosa, CA, USA

Case Study

At least that’s solely how most people in the wine trade know me, even after 13 years of working together.

I founded The Wine Spies in 2007, to showcase and sell incredible wines - from hidden gem wineries and big-name wineries alike. We sell a different wine every 24 hours at winespies.com, and we only sell wines that we absolutely love. We go ‘above & beyond’ with customer service, and our loyal fans (we call our customers our ‘Operatives’) around the country have stayed with us for much longer than most customers stay with other wine companies.

2. CoolerSomm Limited ($1.8M/year)

Sarah Newton (from London, UK) started CoolerSomm Limited over 1 year ago.

Revenue
$150K / month
Team
1 founders / 1 employees

Case Study

My name is Sarah Newton, I’ve worked in travel and wine for 20 years but when the pandemic hit it was clear that there was little certainty in my industry at the time (travel).

In our first full month of trading online, we were turning over $50k on a Shopify basic package.

this-solo-founder-bootstrapped-a-600k-year-wine-cooler-brand

3. Wine Enthusiast

Wine Enthusiast Magazine brings you acclaimed wine ratings and reviews, unique recipes ideas, pairing information, news coverage and helpful guides.

  • Website traffic: 1.49M/month
  • Business rank: #37.9K

Check out their full website ➜

4. Wine Folly

Wine Folly is the best place to learn about wine. Browse our visual wine compendium or our playful weekly articles. Start your wine education today.

  • Website traffic: 1.16M/month
  • Business rank: #39K

Check out their full website ➜

5. Wine Business

  • Website traffic: 200K/month
  • Business rank: #82.9K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

  • Connect + get advice from successful entrepreneurs
  • Step by step guides on how to start and grow
  • Exclusive and early access to the best case studies on the web
  • And much more!