Online Magazine

Online Magazine Success Stories [2025]

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Updated: April 17th, 2025

An emerging space for thought leaders, creatives, and influencers, an online magazine offers a modern platform to share compelling content with a wide audience. In essence, it's a digital publication where readers can discover articles, interviews, and multimedia on topics that matter to them.

Creating an online magazine involves curating content that captivates and informs your readership. It's about finding your niche, be it fashion, tech, lifestyle, or something uniquely yours, and consistently delivering high-quality articles. The work includes deftly juggling tasks like writing, editing, managing a team of freelancers, and maintaining a strong social media presence for distribution.

If you have an eye for engaging narratives and a knack for digital marketing, starting an online magazine could be your ideal venture. It’s a dynamic way to build a community around topics you’re passionate about while filling a gap in the digital media landscape.

In this list, you'll find real-world online magazine success stories and very profitable examples of starting a online magazine that makes money.

1. Warrior Lodge Media ($252K/year)

Wes O'Donnell came up with the idea for Warrior Lodge Media out of frustration with the lack of simple military information online. He wanted to create a website that compiled every piece of unclassified U.S. military information in existence, and with the help of his network of military and veteran writers, he built Warrior Lodge slowly and organically. Today, the site earns between $18,000-$22,000 per month through ads, t-shirt sales, and affiliate links, and is almost completely hands-off, generating passive income for O'Donnell.

How much money it makes: $252K/year
How much did it cost to start: $5K
How many people on the team: 2

How I Started A $21K/Month Military And Veterans Media Company And Ecommerce

This case study is about the founder of Warrior Lodge Media, Wes O'Donnell, who started an all-in-one informational website for military and veterans and turned it into a $21k/month media company and eCommerce store, almost completely hands-off and generating true passive income.

Read this case study

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