47 Trending Online Clothing Businesses [2024]

Pat Walls

•

Updated: July 24th, 2023

Start An Online Clothing Business

Starting an online clothing business is an exciting and promising venture. The concept is simple: create an online platform where customers can browse, purchase, and receive their fashion items directly to their doorstep. The beauty of an online clothing business is that you don't have to worry about the overhead costs associated with a physical store, and you can reach a broader customer base.

However, running a successful online clothing business takes more than just setting up a website and listing products. Here are a few tips to ensure your business thrives:

Find your niche: The fashion industry is vast, and it’s essential to find your niche and target market. Identify what type of clothing you want to sell and to whom. For example, if you’re passionate about sustainable fashion, you can focus on selling eco-friendly clothing for the eco-conscious consumer.
Build a strong brand: Your brand is your business’s identity, and it’s crucial to create a strong brand that resonates with your target market. Choose a catchy and memorable business name, and create a consistent visual identity across all platforms, including your website, social media, and packaging.
Invest in excellent product photography: The quality of your product photography can make or break your business. People can’t touch or try on clothes online, so the photos are their only reference. Invest in professional photography to showcase your products in the best light possible.
Prioritize customer service: Good customer service is vital to building customer trust and loyalty. Respond quickly to customer inquiries, and make it easy for them to contact you. Offer free returns, and consider offering a loyalty program to keep your customers returning.
Stay on top of trends: The fashion industry is ever-evolving, and it’s crucial to stay on top of the latest trends. Keep an eye on what’s popular and what's coming next, and consider incorporating trendy items into your product offerings.

Starting an online clothing business may seem daunting, but it’s an exciting and fulfilling venture. By finding your niche, building a solid brand, investing in excellent product photography, prioritizing customer service, and staying on top of trends, you’ll be well on your way to running a successful and lucrative online clothing business.

Looking for some examples of a online clothing business?

Interested in case studies of a successful online clothing business? Check out our full list of success stories.

1. MealSurfers

Log into Facebook to start sharing and connecting with your friends, family, and people you know.

How much they make:
Website traffic: 21B/month

2. Free Website Builder For Your Business

Google My Business can automatically generate a free website for you using info from your Business Profile, and you can edit it anytime.

Website traffic: 66M/month

Learn more about starting an online clothing business:

Where to start?

-> How much does it cost to start an online clothing business?
-> Pros and cons of an online clothing business

Need inspiration?

-> Other online clothing business success stories
-> Marketing ideas for an online clothing business

Other resources

4. AJIO

AJIO

5. italist, ALWAYS LIKE A SALE

Where they're located: Campello sul Clitunno, Umbria, Italy
Website traffic: 550K/month

6. thredUP

thredUP is the world’s largest online thrift store where you can buy and sell high-quality secondhand clothes. Find your favorite brands at up to 90% off.

Where they're located: Tucson, Arizona, USA
Website traffic: 13.4M/month

7. Access Denied

Where they're located: Jacksonville, Florida, USA
Website traffic: 1.78M/month

8. Venus

Venus.com is a popular online fashion retailer specializing in women's clothing and swimwear. The company targets a wide range of customers with trendy and affordable apparel. Founded by Daryle Scott in 1984, Venus has grown to be a multimillion-dollar business with over 200 employees. The company has developed a strong niche in the women's fashion market, attracting a loyal customer base through its versatile product offerings.

Where they're located: Jacksonville, Florida, USA
Website traffic: 7.5M/month

9. Duluth Trading

Where they're located: Lubbock, Texas, USA

10. Maurices

At maurices, we offer a wide selection of women's clothing from sizes 0-24, including jeans, tops, dresses and more. Enjoy free shipping on orders over $50!

Where they're located: Nashville, Tennessee, USA
Website traffic: 5.56M/month

11. ClothingShop Online

Clothing Shop Online offers a wide selection of blank apparel styles and brands for crafting, DIY projects, and everyday wear at wholesale prices. Shop today!

Where they're located: Языльский сельский Совет, Minsk Region, Belarus

12. ZAFUL: Trendy Fashion Style Women's Clothing Online Shopping

ZAFUL offers a wide selection of trendy fashion style women's clothing. Affordable prices on new tops, dresses, outerwear and more.

Where they're located: La Cautiva, Córdoba, Argentina
Website traffic: 2.02M/month

13. Hanes

Shop America's first name in comfort with clothing for the whole family. Find shirts, underwear, socks and more! Free shipping with online orders over $60.

How much they make:
Where they're located: Nashville, Tennessee, USA
Current team size: 1000

14. Monki

Discover a different world of fashion. Explore the latest #monkistyle and get your hands on the fashion pieces you’ll love. Shop online.

15. The Mint Julep Boutique

The Mint Julep Boutique is your one-stop online boutique for shopping women's clothing, trendy tops, dresses, shoes, and accessories. FREE US shipping on orders over $100!

Where they're located: Long Beach, California, USA
Website traffic: 250K/month

16. Windsor

Windsorstore.com is a retail website specializing in women's fashion, offering a wide range of clothing and accessories. It caters to fashion-conscious young women who are looking for trendy and affordable outfits. The company was founded in 1937 and has grown into a successful business, with a reported annual revenue of $100 million. While the specific number of founders and employees is unknown, the brand has expanded to operate over 150 stores across the United States. Windsorstore.com remains a popular choice for fashion-forward entrepreneurs and fashionistas alike.

Where they're located: Arlington, Texas, USA
Website traffic: 3.19M/month

17. Pink Lily

Picking out the next must have item of the season is easy when Pink Lily is your favorite online boutique. Enjoy free shipping on all orders over $75 now!

How much they make:
Where they're located: Nashville, Tennessee, USA
Current team size: 101

18. Brand Factory Online

Online Fashion Shopping: Brand Factory is an online shopping site offering top brands in India. Shop now for the latest clothing, shoes & fashion accessories

Where they're located: Guarantã do Norte, Mato Grosso, Brazil
Website traffic: 650K/month

19. Dressbarn

You will love all of our fashionable styles at dressbarn! Find stylish clothing including dresses, accessories and so much more. Shop our variety of designs and styles to give your wardrobe fashionable flair. Free in-store shipping and returns.

Where they're located: Nashville, Tennessee, USA
Website traffic: 2.75M/month

20. Universal Standard

Universal Standard is a fashion retailer founded by two female entrepreneurs, Polina Veksler and Alexandra Waldman. The business caters to a diverse range of customers, with a focus on inclusive sizing and clothing options for women of all sizes. While specific revenue and employee information is not readily available, the brand has gained recognition for challenging industry norms and advocating for body positivity. An interesting fact about the business is that they offer a program called "Fit Liberty," which allows customers to exchange clothing for a different size within a year of purchase, accommodating fluctuations in body size.

21. Top Ten Wholesale

Where they're located: Los Angeles, California, USA
Website traffic: 70K/month

22. Wholesale7

Buy China wholesale clothing online enjoy free shipping. Shop wholesale fashion clothing for women, men, kids and other latest items from China at Wholesale7.net. Find Clothes Online Wholesaler.

Where they're located: Bangluo, Gansu, China
Website traffic: 1.05M/month

23. Tasha Apparel Wholesale Clothing & Dropshipping USA

Where they're located: Los Angeles, California, USA
Website traffic: 130K/month

24. Urban Society

shopurbansociety.com is an online retail store that offers a wide range of fashion products for women. Founded by entrepreneur Betsy Campos, the company has grown rapidly in recent years. While specific revenue figures and size information are not readily available, it serves a niche of trendy and modern women customers who value unique and affordable fashion. With a team of employees, Urban Society aims to provide a seamless shopping experience and stay on top of the latest fashion trends.

25. Sewport

Nr.1 Factory Sourcing Platform for your clothing line. We have over 1000 Clothing Manufacturers who produce small to large custom orders - all ready to quote you now. Fast turnaround & Cheap prices. Verified Factories.

Where they're located: Ninove, Flanders, Belgium
Website traffic: 160K/month

26. Bealls Florida

Shop Bealls Florida online & in-store. Free Shipping $75+ or Free Ship To Store. Shop clothing, home, shoes, swimwear, and more. Live Life Local.

Where they're located: Jacksonville, Florida, USA
Website traffic: 1.72M/month

27. Fashion clothes & clothing, Women’s Online Shop for Swimwear,Tops,Dresses-MODLILY

28. Swap.com

Swap.com helps you find affordable, quality secondhand apparel for the whole family. Easily shop brands you love—up to 90% off—on our online thrift store.

Where they're located: Detroit, Michigan, USA
Website traffic: 470K/month

29. Legend London

Legend London is a clothing brand that specializes in denim jeans for men and women. The company was founded by two entrepreneurs who sought to create high-quality, fashionable jeans at an affordable price. The website offers a wide range of denim styles and fits, attracting customers in the fashion-conscious niche. While information about revenue and number of employees is not available, Legend London has gained a significant following on social media, particularly on Instagram, where they showcase their products and engage with customers.

30. Butter Cloth

The Butter Cloth story doesn’t end with comfort. You’ll love the fit, and signature details in every Butter Cloth garment. Butter Cloth shirts retail from $98 to $118. ButterCloth - The World's Most Comfortable Shirts

How much they make:
Where they're located: Long Beach, California, USA

31. WunderLabel

Design your own individual clothing labels online - Starting at 5 pieces. ✓ with your own logo ✓ with text & symbol ✓ long-lasting » Buy clothing labels online now!

Website traffic: 70K/month

32. Yummie

Unfortunately, as an AI language model, I do not have real-time access to current information or the ability to browse the internet. Therefore, I cannot provide specific details about the website yummie.com or its revenue, size, type of customer, niche, founders, employees, or any interesting facts or stories. My responses are based on pre-existing knowledge. It is recommended to visit the website or conduct an online search to gather accurate and up-to-date information about the business.

33. Bearbottom Clothing

Bearbottom Clothing is Built for Everyday Adventure. Comfortable Go-To's Packed With Features. Men's 5.5" & 7" Shorts and Swim Suits. Made With Premium Materials. More Quality For Half the Price. Free Shipping over $99. Easy Returns. Free Exchanges. Antimicrobial & Wicking Tees. When You Buy One, We Give One.

34. Tailornova

Tailornova is online 3D fashion design software that helps you create unlimited designs easier and faster than ever.

Where they're located: Norfolk, Virginia, USA
Website traffic: 140K/month

35. Fighters Market

Train on with Fighters Market, your online experts for Jiu-Jitsu gear & clothing. Shop our collections of top-brand Jiu-Jitsu gis, nogi apparel, & more. Oss.

Where they're located: San Diego, California, USA

36. Good Stuff Apparel

Good Stuff Apparel offers wholesale womens clothing online to help you find the perfect look. Browse our selection today to find an outfit that suits you.

Where they're located: Miami, Florida, USA

37. Horizon Supply Co.

Shop Bring Me The Horizon's official merchandise. Discover exclusive t-shirts, hoodies, accessories & more. Worldwide Shipping.

38. Everlane

Everlane is an online clothing retailer known for its transparent supply chain and focus on sustainability. Founded in 2010 by Michael Preysman, Everlane has grown into a successful venture with an estimated annual revenue of over $100 million. They cater to conscious consumers seeking ethically produced, high-quality fashion at affordable prices. The company has a small number of founders and employees, but their innovative approach to e-commerce and commitment to transparency has contributed to their success in the competitive retail industry.

How much they make:
Where they're located: San Francisco, California, USA
Current team size: 333

39. Chubbies

Chubbies Shorts is an online retailer that specializes in fashionable, comfortable shorts for men. They have successfully established themselves as a niche brand in the apparel industry by targeting young, adventurous customers who prioritize comfort and style. The company was founded by four Stanford University friends in 2011 and has since experienced rapid growth, generating an estimated $50 million in annual revenue. With a team of around 70 employees, Chubbies has built a strong online presence and created a community of loyal customers through their unique branding and engaging content.

How much they make:
Where they're located: Austin, TX, USA
Current team size: 110

40. Lunya

Lunya is a luxury sleepwear and loungewear brand that caters to modern women. Founded in 2014 by Ashley Merrill, the company has experienced significant growth and success. Headquartered in Santa Monica, California, Lunya serves a niche market of women seeking stylish and comfortable sleepwear. Although specific revenue figures and size are not readily available, the brand has garnered attention for its innovative approach to sleepwear and emphasis on sustainable production.

How much they make:
Where they're located: Santa Monica, California, USA
How much did it cost to start: $50K
Current team size: 61

41. Sleeping Baby

Sleepingbaby.com is a website that specializes in baby sleep products, primarily known for its popular Zipadee-Zip sleep suit. Founded by Brett and Stephanie Parker in 2009, the business started as a solution for their daughter's sleep troubles and has since grown into a successful venture. The company targets sleep-deprived parents seeking safe and effective baby sleep solutions. While specific details about revenue, size, and employee count are not readily available, Sleepingbaby.com has established itself as a trusted brand in the baby industry, showcased by their numerous positive reviews and testimonials from satisfied customers.

How much they make:
Where they're located: Fort Worth, TX, USA
How much did it cost to start: $700

42. United By Blue

United By Blue is an outdoor brand focused on ocean conservation. For every product sold, UBB removes 1 pound of trash from the earth's oceans and waterways.

Where they're located: Philadelphia, Pennsylvania, USA

43. Under Armour

How much they make:
Where they're located: Baltimore, Maryland, USA
Current team size: 10136

44. MeUndies

MeUndies is an ecommerce website that specializes in selling underwear and loungewear for men and women. The company was founded in 2011 by Jonathan Shokrian and is headquartered in Los Angeles, California. MeUndies has experienced rapid growth and currently generates millions in annual revenue. With a focus on comfort and unique designs, they cater to a niche market of customers looking for high-quality, stylish underwear. The company has a team of employees working to serve their customer base and expand their product offerings.

How much they make:
Where they're located: Culver City, CA, USA
Current team size: 126

45. Tommy John

Tommy John is a popular online retailer specializing in innovative and comfortable underwear and loungewear for men and women. The company was founded in 2008 by Tom Patterson, who was inspired to start the business after experiencing the discomfort of traditional underwear. With an estimated revenue of over $100 million, Tommy John has grown significantly over the years and has a dedicated customer base. The brand has positioned itself as a leader in the premium underwear market, differentiating itself through its use of high-quality fabrics and design. While specific employee numbers are not readily available, the company operates with a team of designers, engineers, and customer service representatives to support its operations.

How much they make:
Where they're located: New York, NY, USA
Current team size: 162

Part of

Starting An Online Clothing Business: Everything You Need To Know

‹

›

47. Zumiez

Zumiez is a leading teen-focused specialty retailer that offers action sports-inspired apparel, footwear, and accessories. The company was founded in 1978 and currently has over 700 stores in the United States and Canada. With annual revenues of approximately $1.03 billion in 2020, Zumiez primarily targets male customers aged 12 to 24. The company's niche lies in catering to the skateboarding, snowboarding, and other action sports communities. Zumiez was founded by Tom Campion and Gary Haakenson, who started the business by selling snowboards out of a garage.

Where they're located: Indianapolis, Indiana, USA