Unlock the secrets to 7-figure online businesses Special offer: Join Starter Story

7 Men's Grooming Company Success Stories [2023]

7 Men's Grooming Company Success Stories [2023]
Start A Men's Grooming Company

A men’s barbershop just covers basic hair and facial hair needs. However, a men’s grooming service offers other services like waxing, plucking, facial peels, deep tissue massage, and much more.

According to experts, the demand for male grooming products and services will grow at approximately 6% CAGR, to reach $110 Billion in the next few years.

Therefore, 2023 could be the best time to start a men’s grooming business.

Here are some real life success stories of starting a men's grooming company:

1. Beardbrand ($1.2M/year)

Eric Bandholz (from Austin, Texas, USA) started Beardbrand over 11 years ago.

$100K / month
1 founders / 11 employees
Austin, Texas, USA

Case Study

I’m Eric Bandholz, the founder of Beardbrand. Beardbrand is a men’s grooming company that makes products for your beard, hair, and body. In addition to that, we also create a significant amount of content on our YouTube channel.

We’ve bootstrapped the business from a $30 investment to seven figures in a short period of time. We’ve been expanding our product offerings with the goal of getting towards that 8 figure mark.


2. CanYouHandlebar ($1.2M/year)

Doug Geiger (from Mount Clemens, Michigan, USA) started CanYouHandlebar over 10 years ago.

$100K / month
1 founders / 10 employees
Mount Clemens, Michigan, USA

Case Study

I’m Doug Geiger, founder of Can You Handlebar, a men’s grooming product company. We’re one of those low-key-high-quality brands.

In our first three years our production grew from a kitchen countertop with a crockpot I stole from my wife to “making a million bucks” and a 10,000 square foot building with a whole fleet of crockpots. Meanwhile, our retail presence -- which began on the counter of a gracious proprietor of the corner gas station -- has grown to our own network of barbers and salons across the US, international distribution and most visibly, the shelves of every Art of Shaving.


Learn more about starting a men's grooming company:

Where to start?

-> How much does it cost to start a men's grooming company?
-> Pros and cons of a men's grooming company

Need inspiration?

-> Examples of established men's grooming company
-> Marketing ideas for a men's grooming company
-> Men's grooming company slogans
-> Men's grooming company names

Other resources

-> Men's grooming company tips
-> Men's grooming company hashtags

4. Noticias de El Salvador

Las noticias de última hora de El Salvador y el mundo sobre deportes, política, economía, tecnología, opinión, editoriales, negocios, cultura, entretenimiento

  • Website traffic: 3.87M/month
  • Business rank: #1.85K

Check out their full website ➜

5. Men's Health

Men's Health is the brand men live by for fitness, nutrition, health, sex, style, grooming, tech, weight loss, and more.

  • Website traffic: 31.1M/month
  • Business rank: #4.05K

Check out their full website ➜

6. Booksy

Booksy - book appointments online. Find & book beauty services like hairdressing, manicure, spa or massage. Check prices & reviews!

  • Website traffic: 3.67M/month
  • Business rank: #41.5K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

Starter Story
Unlock the secrets to 7-figure online businesses
Dive into our database of 4,418 case studies & join our community of thousands of successful founders.
Join thousands of founders