10 Men's Grooming Company Success Stories [2024]
A men’s barbershop just covers basic hair and facial hair needs. However, a men’s grooming service offers other services like waxing, plucking, facial peels, deep tissue massage, and much more.
According to experts, the demand for male grooming products and services will grow at approximately 6% CAGR, to reach $110 Billion in the next few years.
Therefore, 2024 could be the best time to start a men’s grooming business.
Here are some real life success stories of starting a men's grooming company:
1. Beardbrand ($1.2M/year)
Eric Bandholz, the founder of Beardbrand, came up with the idea for his business after experiencing the pressures of conforming to corporate grooming standards. He wanted to create a brand that catered to "urban beardsmen" like himself who didn't fit the traditional stereotypes. Through content creation and a strong focus on owning their audience, Beardbrand has grown from a $30 investment to seven figures in a short period of time.
How much they make: $1.2M/year
How much did it cost to start: $0
Current team size: 11
American men's grooming company Beardbrand has grown from a $30 investment to seven figures and bootstrapped its expansion, thanks to a focus on content creation that allows the firm to control its audience and own its email database. The company originated after founder Eric Bandholz attended a beard enthusiasts' gathering and coined the term "urban beardsman" to describe traditional men who "didn't fit the typical stereotypes," and has benefited from coverage including a New York Times piece and TV appearance on Shark Tank.
2. CanYouHandlebar ($1.2M/year)
Doug Geiger, founder of Can You Handlebar, came up with the idea for his men's grooming product business when he realized there was a lack of high-quality and transparent beard and moustache products available. After numerous experiments and research, he launched the business with a humble credit card investment, and it has since grown to generate millions in revenue, with products stocked in major retailers like The Art of Shaving.
How much they make: $1.2M/year
How much did it cost to start: $400
Current team size: 10
Men's grooming product company Can You Handlebar grew from a kitchen countertop with a stolen crockpot to making a million dollars in the first three years, expanding to a 10,000 square foot building and a network of international retail partners, with a focus on quality products and customer service.
So... can you actually make money with a men's grooming company?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
So... can you actually make money with a men's grooming company?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
So... can you actually make money with a men's grooming company?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Noticias de El Salvador
Las noticias de última hora de El Salvador y el mundo sobre deportes, política, economía, tecnología, opinión, editoriales, negocios, cultura, entretenimiento
Where they're located: Tejutepeque, Departamento de Cabañas, El Salvador
Website traffic: 3.87M/month
8. Men's Health
Men's Health is the brand men live by for fitness, nutrition, health, sex, style, grooming, tech, weight loss, and more.
Where they're located: Wichita, Kansas, USA
Website traffic: 31.1M/month
9. Booksy
Booksy - book appointments online. Find & book beauty services like hairdressing, manicure, spa or massage. Check prices & reviews!
Where they're located: Orlando, Florida, USA
Website traffic: 3.67M/month
10. Harry's
Shaving tools and well-rounded skin care for every man: thoughtfully made, honestly priced, with a quality guarantee.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
