5 Men's Grooming Company Success Stories [2022]

5 Men's Grooming Company Success Stories [2022]
Start A Men's Grooming Company

A men’s barbershop just covers basic hair and facial hair needs. However, a men’s grooming service offers other services like waxing, plucking, facial peels, deep tissue massage, and much more.

According to experts, the demand for male grooming products and services will grow at approximately 6% CAGR, to reach $110 Billion in the next few years.

Therefore, 2022 could be the best time to start a men’s grooming business.

Here are some real life success stories of starting a men's grooming company:

1. Beardbrand ($1.2M/year)

Eric Bandholz (from Austin, Texas, USA) started Beardbrand almost 11 years ago.

Revenue
$100K / month
Team
1 founders / 11 employees
Location
Austin, Texas, USA

Case Study

I’m Eric Bandholz, the founder of Beardbrand. Beardbrand is a men’s grooming company that makes products for your beard, hair, and body. In addition to that, we also create a significant amount of content on our YouTube channel.

We’ve bootstrapped the business from a $30 investment to seven figures in a short period of time. We’ve been expanding our product offerings with the goal of getting towards that 8 figure mark.

starting-a-beard-branded-store-earning-over-100k-mo

2. CanYouHandlebar ($1.2M/year)

Doug Geiger (from Mount Clemens, Michigan, USA) started CanYouHandlebar about 10 years ago.

Revenue
$100K / month
Team
1 founders / 10 employees
Location
Mount Clemens, Michigan, USA

Case Study

I’m Doug Geiger, founder of Can You Handlebar, a men’s grooming product company. We’re one of those low-key-high-quality brands.

In our first three years our production grew from a kitchen countertop with a crockpot I stole from my wife to “making a million bucks” and a 10,000 square foot building with a whole fleet of crockpots. Meanwhile, our retail presence -- which began on the counter of a gracious proprietor of the corner gas station -- has grown to our own network of barbers and salons across the US, international distribution and most visibly, the shelves of every Art of Shaving.

how-i-turned-a-moustache-wax-recipe-into-a-million-dollar-business

3. Noticias de El Salvador

Las noticias de última hora de El Salvador y el mundo sobre deportes, política, economía, tecnología, opinión, editoriales, negocios, cultura, entretenimiento

  • Website traffic: 3.87M/month
  • Business rank: #1.85K

Check out their full website ➜

4. Men's Health

Men's Health is the brand men live by for fitness, nutrition, health, sex, style, grooming, tech, weight loss, and more.

  • Website traffic: 31.1M/month
  • Business rank: #4.05K

Check out their full website ➜

5. Booksy

Booksy - book appointments online. Find & book beauty services like hairdressing, manicure, spa or massage. Check prices & reviews!

  • Website traffic: 3.67M/month
  • Business rank: #41.5K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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