6 Meat Alternatives Product Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Meat Alternatives Product

The meat alternatives product business idea involves creating plant-based alternatives to traditional animal-based meat products. These products can include items such as vegan burgers, tofu sausages, and tempeh bacon.

One of the main reasons to consider starting a business in this field is the growing demand for sustainable and ethical food options. Many consumers are increasingly aware of the environmental impact of animal agriculture and are looking for alternatives that are better for the planet. This trend is reflected in the increasing popularity of plant-based diets, which are often associated with health benefits.

To run a successful meat alternatives product business, it is essential to focus on the quality and taste of the products. Many consumers may be hesitant to try plant-based meats, so creating appealing and satisfying products is necessary. This can be achieved through recipe development, food science, and marketing.

In addition to product development, building a solid brand and marketing strategy is essential. This can include creating a robust online presence, collaborating with influencers and food bloggers, and participating in food festivals and events.

Finally, it is essential to be aware of the competitive landscape and stay up-to-date on industry trends. This can help founders anticipate and respond to consumer demand changes and identify growth and innovation opportunities.

Here are some real life success stories of starting a meat alternatives product:

1. THIS™ ($20.1M/year)

How much they make: $20.1M/year
Current team size: 83

THIS Co-Founder shares their secret to making plant-based food that doesn’t suck - Andy Shovel

THIS, the UK-based vegan food company co-founded in 2019, is now the fastest-growing meat substitute brand in the UK with a recent valuation at £150 million, annualized revenue of £17.5 million and a 333% YoY growth in UK retail in just 3 years.

About

Andy started THIS™ over 5 years ago

Revenue

Andy grew the business to $1.67M/month

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Learn more about starting a meat alternatives product:

Where to start?

-> How much does it cost to start a meat alternatives product?
-> Pros and cons of a meat alternatives product

Need inspiration?

-> Examples of established meat alternatives product
-> Marketing ideas for a meat alternatives product

Other resources

Part of

Starting A Meat Alternatives Product: Everything You Need To Know

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4. Beyond Meat

Where they're located: Los Angeles, California, USA
Website traffic: 470K/month

5. Impossible™ Foods

Impossible Burger is made from simple, plant-based ingredients. For the health of people and the planet.

Where they're located: Jacksonville, Florida, USA
Website traffic: 370K/month

6. Welcome to Kerry

Kerry co-creates with brands to make winning food and beverage products. Access our portfolio of taste and nutrition ingredients and our expertise in food science, consumer insights and manufacturing.

Where they're located: Fort Worth, Texas, USA