Start A Meat Alternatives Product - Business Ideas

Updated: September 15th, 2022
Start A Meat Alternatives Product

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

The meat alternatives product business idea involves creating plant-based alternatives to traditional animal-based meat products. These products can include items such as vegan burgers, tofu sausages, and tempeh bacon.

One of the main reasons to consider starting a business in this field is the growing demand for sustainable and ethical food options. Many consumers are increasingly aware of the environmental impact of animal agriculture and are looking for alternatives that are better for the planet. This trend is reflected in the increasing popularity of plant-based diets, which are often associated with health benefits.

To run a successful meat alternatives product business, it is essential to focus on the quality and taste of the products. Many consumers may be hesitant to try plant-based meats, so creating appealing and satisfying products is necessary. This can be achieved through recipe development, food science, and marketing.

In addition to product development, building a solid brand and marketing strategy is essential. This can include creating a robust online presence, collaborating with influencers and food bloggers, and participating in food festivals and events.

Finally, it is essential to be aware of the competitive landscape and stay up-to-date on industry trends. This can help founders anticipate and respond to consumer demand changes and identify growth and innovation opportunities.

Starting a meat alternatives product requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell meat alternatives product, or selling meat alternatives product online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$12.7B
starting costs
$30.1K
gross margin
30%
time to build
720 days

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$6,900

Employee & Freelancer Expenses

$151

$352

Business Formation Fees

$5,600

$20,400

Equipment & Supply Expenses

$63

$700

Inventory Expenses

$350

$14,750

Vehicle Expenses

$2

$10,004

Training & Education Expenses

$0

$2,000

Website Costs

$13

$215

Food Business Expenses

$25

$500

Retail Business Expenses

$0

$950

Advertising & Marketing Costs

$75

$2,486

Successful Businesses

Business URL Rank

Beyond Meat

beyondmeat.com

58,160

Impossible™ Foods

impossiblefoods.com

70,585

Welcome to Kerry

kerry.com

119,554

Daring Foods

daring.com

364,311

Gardein

gardein.com

448,132

Tofurky

tofurky.com

466,624

Atlantic Natural Foods

atlanticnaturalfoods.com

497,205

unknown

noevilfoods.com

533,959

Memphis Meats

memphismeats.com

658,035

THIS™

this.co

851,860

Quorn

quorn.us

855,481

Pros & Cons

Pros Description

Rewarding work

Starting a meat alternatives product can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Meaningful business connections

You never know who you will meet as a meat alternatives product. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Pick & choose the clients you work with

Meat Alternatives Productes have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!

Unlimited income potential

With starting a meat alternatives product there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.

Cons Description

Crowded Space

Competition is high when it comes to your meat alternatives product, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A meat alternatives product can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Low margins

The gross margins for your meat alternatives product are typically around 30%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the meat alternatives product, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Work can be inconsistent

As a meat alternatives product, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜