Massage Parlour Business

6 Massage Parlour Business Success Stories [2025]

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Updated: April 17th, 2025

A massage parlor is a business that provides massage services to customers. These services can include traditional massage techniques such as Swedish or deep tissue and more specialized treatments like hot stone or reflexology.

To start a massage parlor, you will need a few key things. First and foremost, you will need to obtain any necessary licenses and permits from your local government. Depending on your location, this may include a business license and a massage therapy license.

Next, you will need to find a suitable location for your business. A convenient location should be a space that is easily accessible to your target customer base and has enough room for treatment rooms and possibly a reception area.

You will also need to invest in equipment, such as massage tables and chairs, and supplies, like massage oil and towels. Choosing high-quality products that will provide a comfortable experience for your clients is crucial.

Finally, you will need to advertise your business and attract customers. You can promote through various methods, such as social media marketing, local advertising, and word-of-mouth referrals.

To start a massage parlor, it is essential to research and ensure that you have all the necessary licenses and permits in place. Once you have these in place, you can focus on finding a suitable location, purchasing equipment, and supplies, and promoting your business to attract customers.

With hard work and dedication, you can create a successful massage parlor that provides relaxation and rejuvenation to your clients.

In this list, you'll find real-world massage parlour business success stories and very profitable examples of starting a massage parlour business that makes money.

1. ZZ DAY SPA INC ($3M/year)

Gary Oberoi, founder of ZZ Day Spa, was inspired to create the most customer-centric spa after watching YouTube videos of Jeff Bezos, Elon Musk, and Warren Buffet. With a goal to provide an "unforgettable experience," ZZ Day Spa has become the top-rated spa in New York City with over 1000 five-star reviews and has seen significant growth, going from $30,000 to $240,000 in monthly revenues within three years. Despite facing challenges, including a shutdown during the COVID-19 pandemic, ZZ Day Spa overcame adversity with the help of its dedicated staff and a commitment to putting the customer first.

How much money it makes: $3M/year
How much did it cost to start: $35K
How many people on the team: 40

How I Bootstrapped My Way To A $3M/Year Day Spa Business In New York City

ZZ Day Spa, founded by Gary Oberoi, went from $30,000 to $240,000 in monthly revenue within three years in New York as they aim to become the most customer-centric day spa in the world through hiring the right people and providing an unforgettable experience while mastering digital marketing to attract clients.

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2. Society Service ($3M/year)

Marike van der Velden came up with the idea for Society Service, the largest high-end escort service in The Netherlands, when she met a young lady who worked as a glamour model and had been approached with requests for paid companionship. Recognizing a need for a professional and discreet escort service, Marike and her business partner started Society Service in 2006 and quickly gained attention from the press, leading to a successful launch and a multi-million dollar annual turnover providing the Girlfriend Experience to clients from all walks of life.

How much money it makes: $3M/year
How much did it cost to start: $5K
How many people on the team: 0

How I Started An Escort Service At 21 That Now Generates $200K/Month

Founder of a high-end escort service in The Netherlands discusses the ups and downs of running a controversial business, with revenue reaching multi-million dollars annually and a focus on creating a professional and intimate experience for clients.

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3. Meridian Spa ($360K/year)

Alma Curry founded Meridian Spa in 2017 after noticing a gap in the market for combining fitness and wellness. With her first venture, Meridian Fitness, already successful, she took a £120K gamble that now earns £30K/month.

How much money it makes: $360K/year
How much did it cost to start: $600
How many people on the team: 9

My Path to Building A $30K/Month Spa Business

Case study of Alma Curry's successful business, Meridian Spa, generating impressive annual revenue of £350K with a profit of £198-200K, reaching 2.82M total impressions in the last 12 months through effective marketing strategies like PPC, FB Meta ads, and SEO.

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4. Natural Forces Massage ($360K/year)

Timothy Turnbow, the founder of Natural Forces Massage, came up with the idea for his business after realizing his talent for relieving clients' pain through massage therapy. Inspired by the desire to have his own clinic and help others, he opened his doors in 2018 and has since garnered over 400 5-star reviews on Google Maps. With an average monthly sales of around $30,000, the business is thriving as they celebrate their 4-year anniversary.

How much money it makes: $360K/year
How much did it cost to start: $40K
How many people on the team: 0

This Husband And Wife Started A $30K/Month Massage Therapy Clinic

Natural Forces Massage in Texas has seen sales grow year-over-year with an average of $30,000/month in sales, already has over 400 5-star reviews on Google, and boasts an employee count of 11 massage therapists and 5 receptionists.

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5. Kala Mobile Meditation Studio ($156K/year)

Mother-daughter co-founders Athena and Maria started Kala Mobile Meditation after realizing the need for accessible mindfulness and stress management solutions. Athena, a massage therapist and life coach, understood the benefits of sound therapy and meditation for stress relief, while Maria, a mental health counselor, wanted to provide accessible mental health resources. They customized a 35 ft vehicle with meditation pods and created an innovative menu of audio meditations, generating approximately $13,000 in monthly revenue since their August 2019 launch.

How much money it makes: $156K/year
How much did it cost to start: $60K
How many people on the team: 0

How We Started A Mobile Meditation Studio

Baltimore-based mother-daughter duo, Athena and Maria, co-founded Kala Mobile Meditation, a mobile meditation studio that generates approximately $13,000 a month by providing sound therapy and audio meditations through their 35 ft vehicle equipped with 8 meditation pods, a convenient and restorative space to calm the mind, reconnect with the self, and improve work productivity.

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6. Snuggle with Sam ($136K/year)

Sam Varnerin came up with the idea for Snuggle with Sam after stumbling upon the concept of professional cuddling in a newsletter. Despite initially thinking it wasn't a real job, Sam saw the potential and signed up with an agency. However, after encountering various issues, Sam decided to create their own systems and eventually started their own independent professional cuddling practice.

How much money it makes: $136K/year
How many people on the team: 0

How I Make A Living As A Professional Cuddler

Professional cuddler, Sam Varnerin, developed her successful one-to-one cuddle service, Snuggle with Sam, as a result of recognising the universal human need for connection and touch, which also led to her opening Sam’s Snuggle School, a course for aspiring professional cuddlers.

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