5 Massage Parlour Business Success Stories [2023]

5 Massage Parlour Business Success Stories [2023]
Start A Massage Parlour Business

A massage parlor is a business that provides massage services to customers. These services can include traditional massage techniques such as Swedish or deep tissue and more specialized treatments like hot stone or reflexology.

To start a massage parlor, you will need a few key things. First and foremost, you will need to obtain any necessary licenses and permits from your local government. Depending on your location, this may include a business license and a massage therapy license.

Next, you will need to find a suitable location for your business. A convenient location should be a space that is easily accessible to your target customer base and has enough room for treatment rooms and possibly a reception area.

You will also need to invest in equipment, such as massage tables and chairs, and supplies, like massage oil and towels. Choosing high-quality products that will provide a comfortable experience for your clients is crucial.

Finally, you will need to advertise your business and attract customers. You can promote through various methods, such as social media marketing, local advertising, and word-of-mouth referrals.

To start a massage parlor, it is essential to research and ensure that you have all the necessary licenses and permits in place. Once you have these in place, you can focus on finding a suitable location, purchasing equipment, and supplies, and promoting your business to attract customers.

With hard work and dedication, you can create a successful massage parlor that provides relaxation and rejuvenation to your clients.

Here are some real life success stories of starting a massage parlour business:

1. Society Service ($2.4M/year)

Marike van der Velden (from Amsterdam, Nederland) started Society Service about 17 years ago.

$200K / month
1 founders / 0 employees

Case Study

My name is Marike van der Velden and I am the founder and owner of the largest high-end escortservice in The Netherlands: Society Service. The service we offer is called the Girlfriend Experience, which means spending time with an escort will feel similar to spending time with a girlfriend. The experience is very intimate of nature and often includes eroticism, but this is not the main focus of the experience, merely the cherry on top. The social aspect of booking is just as important, if not more.

At any given time, there are around 55 male and female escorts working with Society Service. They cater to clients from all walks of life, from ambitious businessmen to nervous virgins and curious couples. The aim is to create a mutually enjoyable, memorable, and extraordinary experience. This experience does come with a price tag of at least $1,000 per booking, resulting in a multi-million dollar annual turnover.


2. Snuggle with Sam ($106K/year)

Samantha Varnerin (from Boston, Massachusetts, USA) started Snuggle with Sam over 6 years ago.

$8.8K / month
1 founders / 0 employees
Boston, Massachusetts, USA

Case Study

Hi there! My name is Sam Varnerin and I created Snuggle with Sam, my independent professional cuddling practice, while I was still working full-time as a construction engineer.

Here’s all of the contributors on the panel at CuddleXpo in Chicago presenting how we came up with the Code of Ethics for Professional Cuddling. Back left to right: Maryelen Reid, Madelon Guinazzo, Samantha Varnerin (me!), Samantha Hess, Jean Franzbleau, Fei Wyatt, Janet Trevino. Front left to right: Keely Shoup, Lisa Meece. Photo credit Rellian Chen Merrin


Learn more about starting a massage parlour business:

Where to start?

-> How much does it cost to start a massage parlour business?
-> Pros and cons of a massage parlour business

Need inspiration?

-> Examples of established massage parlour business

Other resources

4. Kala Mobile Meditation Studio ($156K/year)

Athena Stratakis and Maria Stratakis (from Baltimore, Maryland, USA) started Kala Mobile Meditation Studio over 3 years ago.

$13K / month
2 founders / 0 employees
Baltimore, Maryland, USA

Case Study

We are Athena and Maria, the mother-daughter co-founders of Kala Mobile Meditation Studio in Baltimore, Md. Our customized 35 ft vehicle has 8 meditation rooms or “pods” for individual audio meditation and sound therapy sessions. Each pod is equipped with comfortable built-in seating, noise-canceling headphones, and an interactive tablet where guests can view and select from our menu of original (and locally produced) meditation options.


Pat Walls,  Founder of Starter Story
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