5 Massage Parlour Business Success Stories [2024]

Updated: November 1st, 2023
Start A Massage Parlour Business

A massage parlor is a business that provides massage services to customers. These services can include traditional massage techniques such as Swedish or deep tissue and more specialized treatments like hot stone or reflexology.

To start a massage parlor, you will need a few key things. First and foremost, you will need to obtain any necessary licenses and permits from your local government. Depending on your location, this may include a business license and a massage therapy license.

Next, you will need to find a suitable location for your business. A convenient location should be a space that is easily accessible to your target customer base and has enough room for treatment rooms and possibly a reception area.

You will also need to invest in equipment, such as massage tables and chairs, and supplies, like massage oil and towels. Choosing high-quality products that will provide a comfortable experience for your clients is crucial.

Finally, you will need to advertise your business and attract customers. You can promote through various methods, such as social media marketing, local advertising, and word-of-mouth referrals.

To start a massage parlor, it is essential to research and ensure that you have all the necessary licenses and permits in place. Once you have these in place, you can focus on finding a suitable location, purchasing equipment, and supplies, and promoting your business to attract customers.

With hard work and dedication, you can create a successful massage parlor that provides relaxation and rejuvenation to your clients.

Here are some real life success stories of starting a massage parlour business:

1. Society Service ($2.4M/year)

Marike van der Velden came up with the idea for Society Service, the largest high-end escort service in The Netherlands, when she met a young lady who worked as a glamour model and had been approached with requests for paid companionship. Recognizing a need for a professional and discreet escort service, Marike and her business partner started Society Service in 2006 and quickly gained attention from the press, leading to a successful launch and a multi-million dollar annual turnover providing the Girlfriend Experience to clients from all walks of life.

How much they make: $2.4M/year
How much did it cost to start: $5K
Current team size: 0


How I Started An Escort Service At 21 That Now Generates $200K/Month

Founder of a high-end escort service in The Netherlands discusses the ups and downs of running a controversial business, with revenue reaching multi-million dollars annually and a focus on creating a professional and intimate experience for clients.

Marike started Society Service about 18 years ago
Marike grew the business to $200K/month
It cost Marike $5000 to start the business
Read by 80,565 founders

2. Snuggle with Sam ($136K/year)

Sam Varnerin came up with the idea for Snuggle with Sam after stumbling upon the concept of professional cuddling in a newsletter. Despite initially thinking it wasn't a real job, Sam saw the potential and signed up with an agency. However, after encountering various issues, Sam decided to create their own systems and eventually started their own independent professional cuddling practice.

How much they make: $136K/year
Current team size: 0


How I Make A Living As A Professional Cuddler

Professional cuddler, Sam Varnerin, developed her successful one-to-one cuddle service, Snuggle with Sam, as a result of recognising the universal human need for connection and touch, which also led to her opening Sam’s Snuggle School, a course for aspiring professional cuddlers.

Sam started Snuggle with Sam over 7 years ago
Sam grew the business to $11.3K/month
Read by 15,260 founders

Learn more about starting a massage parlour business:

Where to start?

-> How much does it cost to start a massage parlour business?
-> Pros and cons of a massage parlour business

Need inspiration?

-> Examples of established massage parlour business

Other resources

3. Kala Mobile Meditation Studio ($156K/year)

Mother-daughter co-founders Athena and Maria started Kala Mobile Meditation after realizing the need for accessible mindfulness and stress management solutions. Athena, a massage therapist and life coach, understood the benefits of sound therapy and meditation for stress relief, while Maria, a mental health counselor, wanted to provide accessible mental health resources. They customized a 35 ft vehicle with meditation pods and created an innovative menu of audio meditations, generating approximately $13,000 in monthly revenue since their August 2019 launch.

How much they make: $156K/year
How much did it cost to start: $60K
Current team size: 0


How We Started A Mobile Meditation Studio

Baltimore-based mother-daughter duo, Athena and Maria, co-founded Kala Mobile Meditation, a mobile meditation studio that generates approximately $13,000 a month by providing sound therapy and audio meditations through their 35 ft vehicle equipped with 8 meditation pods, a convenient and restorative space to calm the mind, reconnect with the self, and improve work productivity.

Athena started Kala Mobile Meditation Studio over 4 years ago
Athena grew the business to $13K/month
It cost Athena $60000 to start the business
Read by 9,089 founders